Does your site offer an e-mail address or a contact form? Does it offer a
phone number and a P.O. box?
There's nothing wrong with having those things, but having them and
'embodying' them are two very different Mohicans. Website conversion suffers
drastically from excessive anonymity.
Exactly what are you hiding from? Better yet, why?
According to Stanford Web Credibility Research: "Make it easy to contact
you. A simple way to boost your site's credibility is by making your contact
information clear: phone number, physical address and e-mail address."
Hint: Solopreneurs can use a service like Mail Boxes Etc. for a physical
address.
Remember, most customers in most industries don't want that "big business"
feel; they want to be able to associate a face and a name with the company
to which they're about to give their money.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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