Skip to main content

Use Colors to Influence Action in Your Website

Use Colors to Influence Action in Your Website

Color plays a critically important subliminal role on your website. For
example, green is often referred to as a "concentration" or "harmony" color.
On long-copy sales pages that feature a lot of text (where website
conversion increases the longer they read), use of a green border,
highlights, or background could be a very good move.

However, take care to note the nuances between meanings in different shades
of the same color. For instance, in some sources, dark green is seen as a
money color, while only the standard Kelly green would be the concentration
color. Sometimes, the effects you want can be interchangeable between color
shades, but not always.

You can use color to your advantage, to make your website visitors feel
energized, relaxed, focused, scared, angry, more prepared to buy - almost
any effect you can think of. The important thing to note when attempting to
increase website conversion in this way, however, is to use colors that
contrast enough to prevent parts of your website from becoming invisible for
color-blind users.

Color blindness is definitely a consideration when using this website
conversion tip. When designing with this disability in mind, you should
avoid green because the most common type of color-blindness (99 percent) is
the red/green deficiency.

For more information on color psych, read the Psychological Properties of
Colors. It offers interesting details on how color can influence.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


I'm protected by SpamBrave
http://www.spambrave.com/

Comments

Post a Comment

Popular posts from this blog

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...
Post a Comment
Read more

Local Business Online Visibility Tips – Use What You Do Every Day

When you think about online visibility for your local business it's so easy to get wrapped up and overloaded with what you should be doing on the internet to promote your website. Yet, small changes to your every day business routine can make a big difference. Often, business owners think about being visible online as a way of reaching people whom you have had no contact with at all. That's true in many cases. Sometimes, online visibility is as simple as making sure that people you interact with (even briefly) as part of your usual business routines are aware of your online presence. Not everyone wants to pick up the phone or call in to your premises to find out basic information like your opening hours or who to contact. Sometimes people just want to find out a bit more about you and your company. In this day and age of always being plugged in to the Internet, your website is the first p...
Post a Comment
Read more

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...
Post a Comment
Read more