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The Future of Search: Social Media

The creation of social media has arguably changed our lives more than even
search engines have. Looking into the future we can envision a time where
social media has a direct impact on the search results you see every day. We
can envision this time in the future not just because we are omniscient, but
also because Google has told us so.

The idea that social media is eventually going to be the most important
factor in which results are shown to you during a search is truly
intriguing.

For years Google has delivered results based on Page Rank. Page Rank, simply
defined, is a ranking given to a particular webpage based on the number of
quality links leading to it. In other words, the most important factor in
how well a webpage was ranked was based on the number and quality of back
links that a particular page had. Very soon that will all change.

It is the goal of Google and the other search engines to deliver the most
relevant search results possible. Because so many people have found a way to
manipulate the search algorithms that are based heavily on back links,
Google has decided on another way to give people what they feel are the most
relevant results. By using social media mentions, or "buzz," Google believes
that it will be able to give people results that are extremely relevant and
the most useful. The way Google sees it, if people are talking about a
business or website in a positive way across all social media sites, then
that business or website must be useful and contain valuable information,
and therefore they are going to have it show up higher in the results
because of that.

Keep in mind that social media does not only consist of sites like Facebook,
Google+ and Twitter. Social media is all media that allows the public to
participate in or create the content themselves. Sites like Squidoo, and
LinkedIn as well as sites like Yelp and Angie's list have a social media
component and reviews and mentions on those sites will help with rankings as
well.

We all know that social media is important for businesses and individuals
alike for so many reasons, but in the near future it will become even more
pertinent for businesses and individuals to participate in social media. We
can envision a time in the near future where there isn't a person on earth
with an internet connection who doesn't belong to one social media site or
another.


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