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Social media has made it possible to share your thoughts and ideas with thousands of virtual strangers, literally within seconds. You barely need to have formed a cohesive thought, and BOOM! There it is, posted for the world to see. But before you hit that 'publish' button, do me a favor: run through this list of the top 10 things you should never post on social media. It just may save you from causing hurt or embarrassment to yourself or others! 1. Offensive content on social media Where do I start? There are so many types of posts that fall into this category. Racial slurs, graphic images, crude jokes, swearing (except in the rare event this is an integral part of your brand), to name just a few. Some business owners don't think it's a big deal to occasionally post a distasteful joke or questionable picture; I strongly disagree. This lack of awareness and respect can cause irreparable harm to your brand. When in doubt, leave it out! ...

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While the grammar of "olde" might have seemed stuffy and pretentious, there is a way to tap into that school of grammar rules that will greatly benefit your online writing pursuits today. It's not enough to know the difference between affect and effect anymore (although it's a great start). In order to be a credible, valued, popular online writer with a wide variety of job offers and a formidable sense of expertise, you need to be perceived as intelligent and credible, which is tough to do if you've cast the grammar rules to the wind. Although most fifth grade grammar rules are out-dated in today's writing environment, you still need to employ great grammar in order to produce good writing. It's that simple. What You Need to Know: Grammar 101 For the Modern Day Parts of Speech Do you remember diagraming sentences? Us too. Although we promise we won't make you do that now, it is important to have working knowledge of ...

There is no call that strikes fear in the heart of a business owner quite like the one where your friend calls and asks, "Um, have you looked at your website recently? It looks like it might have been hacked." Ugh. What do you do when you realize your website was hacked? Website Hacked Have backed up your site recently. Yes, I realize it is a bit odd to start this list with an item in the present perfect tense. But, I am assuming most of you reading this right now haven't been hacked yet. I have caught you in time! Before it happens, get in the habit of backing up your site regularly. Your options are much better and trust me, the pit in your stomach won't be as deep if you know there is a recent backup of your site that exists in the world. There are many good options for WordPress plugins that automatically back up a WordPress site on a regular basis. One that Spring Insight uses for its clients is ManageWP. This service allows us to run ...

Create Effective Content Website design plays an important role in building trust with users. However, this doesn't mean you focus only on the design and compromise on the content. Informative, fresh and unique content is of great significance when it comes to attracting traffic to a website. Do invest sufficient time in creating great content. Also, make sure to carefully consider the words you use, especially on your call-to-action buttons. According to ZippyCart.com, the words you use on call-to-action buttons impact your conversion rate greatly. Moreover, using the word 'free,' when asking people to sign up for or download items, has been shown to increase conversions by as much as 4.2 percent. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa E-mail: gerald@webcraft.ws --- This email has been checked for vi...

Choose the Right Colours for your Website Using appropriate colours in your website's design can help it set the right tone and convey the message to the visitors in a more precise manner. Here's how you can go about choosing the right colours for your website: Start by familiarizing yourself with the colour wheel. Choose colours that allow for a harmonious colour scheme. Colours may have different meanings in different cultures. Also, they tend to evoke different feelings. Do be mindful of this when selecting colours for your website. Consider contrasting colours as they will prevent your website from turning into a visual mess and help the text stand out against the background. Use few but enough number of colours to make your site look appealing. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa E-mail: gerald@webcraft...

Navigation is the backbone of a website. If your website is challenging or perplexing for users to navigate, it will undoubtedly reflect in your conversion rate. A lack of accessibility can never be OK and presents the risk of alienating a large section of your audience. An intuitive site structure, on the other hand, will encourage users to continue browsing. Here's what you should follow for effective navigation: Don't overwhelm users with too many links and by overcrowding the page with chunks of text. Keep it simple. There is no need to add dozens of pages either — that can make it difficult for users to find what they're looking for. Organize your content in a way that can be easily understood by the users. Make sure that the information presented is factual and consistent. Choose appropriate orientation so that it makes the overall site look balanced, tidy and clutter-free. Technology is constantly changing. You can opt for responsive ...