Webcraft Webmaster Services

Content Planning and Structure Planning how you will structure any WordPress website build and how you will make use of different content types is crucial to the site's success. By taking the time to consider your options at the beginning, you will save time, headaches and possibly money too. It's tempting to jump straight into installing WordPress and firing up a code editor, without taking the time to consider what the site should contain. Avoid that temptation. Keep in mind that a website's success depends on its content, so you need a very solid understanding of what content will be displayed on the site, how it will be structured, and how users will interact with it. Four questions to help you structure your content: Some clients will not have given much thought to the site's content yet, whereas others will have a detailed content plan. Either way, there are specific questions you can ask that will help you work together to ensure ...

QR codes are 2-dimensional codes that you can create and print on documents such as marketing materials and even business cards. Then using a QR scanner app on a handheld phone, the customer can get more information directly on their handheld device (perhaps taking them directly to a Web page). You might use QR codes to provide more product details or even coupons and discounts. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa Cell: +27-0720390184 (mobile) E-mail: gerald@webcraft.ws

No matter how smart you fancy yourself to be, no matter how much you think you know your demographic, humble yourself each month and do some homework. Trends change, and depending on your industry, trends can literally flip-flop overnight. Many marketers use their intuition, or trusted hunches, to make key planning decisions. If you don't have data to back up what your gut tells you, any efforts you launch could be a complete waste of time and money. To that end, here are some easy and helpful ways to get inside the minds of your customers: Within every customer base are a handful of vocal, socially prominent users. Follow your top fans, engage with them socially, and study what common threads you see among these users. Read top industry blogs and news sites for you niche, and draft content marketing strategies around current key issues and ideas. Every time you're ready to draft new content, Google the topics, and study not just the popularity...

Publishers cannot directly control off-page ranking factors. These factors include inbound links, social channel activity and online customer reviews. Inbound Links: When other sites link to yours, your website shows up higher in search results. You can measure how many inbound links you currently have at www.opensiteexplorer.org . Once you collect this data, consider taking these actions: . Scan your highest-authority inbound links for opportunities to create more similar links. . Scan your competitors' highest-authority inbound links. Can you get those links too, or do they provide ideas for getting similar links? . Inbound links from non-profit (.org) and education (.edu) sites are especially valuable. Do you have any? Should you have more from your friends and partners in these realms? Build your inbound links gradually. Google algorithms will notice a quick accumulation of links and may penalize you. Get your staff on board with the idea of...

On-page search ranking factors are those that are entirely within the website publisher's control. In other words, it's the content you place on your webpages. Content: You must keep your content fresh with regular updates on all pages. When other sites link to yours, your website shows up higher in search results. You can measure how many inbound links you currently have at www.opensiteexplorer.org . "Evergreen content" was a trendy term in the SEO world for a while, which meant certain content can be relevant and timely year after year, so you can utilize it over and over. For example, every winter you likely post information about your winter tire specials and vehicle winterization services, so why not just flip the same information up there and be done with it? This is a lazy approach to marketing. Put some thought and effort into all of the information that goes onto your website and you will see the results, such as longer page ...

Tips for Launching Your SEO Program Assess Your Website Platform - One of the most important aspects of a strong SEO program is the ability to understand the flexibility of your website. Often we start working with a firm that has a beautiful website and high aspirations for SEO only to discover the website platform they are using is very rigid and will not allow them to make many, if any, changes. So the first step is to determine the platform your website is built on. Generally there are three categories under which website platforms can be classified including; flat file website, HTML coded, open source content management systems (CMS), and proprietary (closed source) CMS. So as not to get lost in the technical details, generally speaking, the easiest systems to work with are open source CMS; examples include Wordpress, Joomla and Drupal. These systems are easily customized and are built to be SEO-friendly. The most difficult systems are proprietary CMS ...

If you want to hit the top of Bing's rankings for your chosen keywords, here are the best ways to score a high ranking: * First and foremost, make sure that social tactics are a huge part of your marketing strategies. A heavy presence on * Facebook, Pinterest, LinkedIn and related sites is a must. * Be a heavy Facebook user, as opposed to Google+. Leverage your fans, and encourage social signals (Likes, comments, etc.) * Test your keywords specifically against the Bing audience. What will get you high rankings in Google will likely be different in Bing. The smaller audience also means less competition for your keywords, so you're more likely to do well using more popular selections on Bing than on Google. * Bing is a stickler for error free XML sitemaps. Make sure yours have zero 404s, or the Bingbot might ignore the whole thing. * The Bingbot is also big on Robots.txt files. If your site doesn't have one, it risks being completely ignored by Bing. ...