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Top Tips for Excelling on Bing

If you want to hit the top of Bing's rankings for your chosen keywords, here are the best ways to score a high ranking: * First and foremost, make sure that social tactics are a huge part of your marketing strategies. A heavy presence on * Facebook, Pinterest, LinkedIn and related sites is a must. * Be a heavy Facebook user, as opposed to Google+. Leverage your fans, and encourage social signals (Likes, comments, etc.) * Test your keywords specifically against the Bing audience. What will get you high rankings in Google will likely be different in Bing. The smaller audience also means less competition for your keywords, so you're more likely to do well using more popular selections on Bing than on Google. * Bing is a stickler for error free XML sitemaps. Make sure yours have zero 404s, or the Bingbot might ignore the whole thing. * The Bingbot is also big on Robots.txt files. If your site doesn't have one, it risks being completely ignored by Bing. ...

Grand Flagallery - WordPress Plugin

Grand Flagallery - powerfull media content plugin. It provides a comprehensive interface for handling image galleries, audio and video. http://wordpress.org/plugins/flash-album-gallery/ my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa Cell: +27-0720390184 (mobile) E-mail: gerald@webcraft.ws

Know Your Landing Page

By identifying your best content, you quickly learn two things: 1. Which pages are most worth promoting. 2. How you can improve on your future content. But how can you identify your best content? With this article, I'll avoid weighing in on which metric in particular is most important (be it sales, pages per visit, etc). Instead, the focus will be on how to interpret your analytics without relying on "most" as an indication of "best." For example, a page that results in more sales may simply be doing so, because it has more visits. That says nothing about whether it's the piece of content most worth promoting. This is going to be an advanced article, involving spreadsheets and standard deviations, so it might not be for everybody. I'll try to keep it step-by-step and fairly easy to comprehend but, even then, it's worth asking how much time you want to invest in analytics, as opposed to outreach and other activities. ...

Marketing Tools in Today's Digital World

Marketing online is serious business, and without tools that support your mission, your campaigns don't stand a chance. While you could wade through the massive volume of marketing tools currently available in this dynamic and fast-paced space, we aim to simplify the process by presenting you with today's best suite of products. You already know about must-haves like WordPress, Google Analytics, and SEOMoz - keep reading to find out what modern tools you may not be aware of that can literally change your business life for the better. #1 - KISSmetrics KISSmetrics takes an innovative approach to site analytics. Instead of tracking vanity metrics (think pageviews, time spent, bounce rates, etc.), KISS looks at the data that actually impacts your revenues. Relatively speaking, this revolves around people, i.e. your customers, and how they interact with your site. KISS highlights important figures like conversion rates, lifetime customer values, churn ...

Keep Your WordPress Blog Safe and Secure

WordPress is a great platform to build a small business Web site, but you must stay on top of security measures. As some of you know, my blog was recently hacked by a bot looking for weakness in my WordPress and/or plugins. Hackers left thousands of spam comments with embedded links, all of my plugins were stripped from the site, and it wasn't working very well. It was pretty much a nightmare and there was no easy fix. It was tough for some of my readers to find the forms to submit to be a guest on #SmallBizChat or to be a guest blogger. I learned a lot about WordPress in this process that I think you all could benefit from. Here are 6 steps to keep your WordPress blog safe and secure. Do regular maintenance. Just like with your car needing an oil change, your WordPress blog should have a basic tune-up regularly. Make sure you are using the latest version of WordPress and keep your plugins up-to-date too. It's easy for plugins to create a conflic...

Benefits of mobile marketing

1. It is more affordable than other forms of advertising - just a normal text message fee. 2. You can reach out to people anywhere. You are not limited to your physical area, but to wherever the mobile phone is you are trying to reach. 3. The response rate is higher than with a flyer or classified advertising. 4. The mobile device is a personal item belonging to only one person. You can, therefore, target your marketing more precisely to that person or a group of people like him. 5. The mobile device has joined the wallet and keys as something you always take with you. This means that you can reach your customer anywhere, at any time and that they will read your message almost instantly and act on it. 6. It is easy to pay from a mobile device as payment processors are built into them. 7. You can track the payments back to the mobile number which means you can create a profile of your customer and his buying preferences. 8. You can accurately measure...

Why You Need a Mobile Marketing Strategy

Now that 80% of the world's population own a mobile phone and four out of five consumers shop using their smartphone, jumping on the mobile marketing bandwagon sooner rather than later is a strategy webmasters cannot ignore. Mobile marketing is not just trundling along - it's going at breakneck speeds and is only going to get faster! Mobile Marketing is the Future With the way mobile technology is advancing, consumers will become more reliant on their handheld devices to do their shopping. Indeed, mobile marketing is the fastest growing industry EVER! According to Monetate Ecommerce quarterly, the growth of consumers using their mobiles to shop is steadily growing each quarter and has almost doubled from Q1 in 2012 to Q1 in 2013. Analysts estimate that mobile marketing will outstrip fixed internet access next year. The simple fact of the matter is that the world is going SoLoMo - consumers are shopping socially, searching locally and using mobile de...