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Links that can tank your site's ranking

Join a blogging network. Now, let me be very clear if you have to pay to be included in a network, forget it. Paid link networking sites are in violation of Google's Terms of Service and cannot only tank your site's ranking but also cause your site to be deindexed entirely from search engines. Scary, right? That is how it should be, however, and is definitely not worth the risk. There are reputable blogging networks, such as BlogHer, that provide a forum for you to enhance your sites visibility and engage in conversations with other bloggers. Find one that is a good fít for you and become an active participant in the community. Make unique contributions to other sites. Propagating the web with unique content is an excellent way to boost your visibility. There are a variety of Web 2.0 properties that can expand your reach and promote your website. The key to this is to make unique and high quality contributions. Regards Gerald Crawford Webcraft...

Do not make the mistake of treating the internet as an isolation booth.

Some people make the mistake of treating the internet as an isolation booth, when it is anything but. It is a ginormous room that people are constantly walking in and out of, sharing stories and information. Sure, sometimes you may just quietly hang out and observe, but there are also times you enter the fray to give your opinion, a compliment, or a new perspective. The more you do this, the more complex and vibrant your community will become. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be leg...

Q. Will deleting duplicate content from my website get me ranked again?

A. If the duplicate content on your site was what caused you to somehow lose rankings, then yes. Just remember that it's doubtful that your site was penalized for having duplicate content. What may have happened, however, is that you split the link popularity of your content between multiple URLs, which can definitely affect rankings. In which case, using rel=canonical as mentioned previously can help. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from dis...

Q. How often does Google update its search results? Or another variation: How long does Google take to index pages?

A. In the early days of Google, it could take up to a month for pages to get indexed. And the search results would shift once a month or so during what was called the "Google Dance." Today, due to much more processing power and many different data centers, most existing sites see new pages getting indexed almost immediately. This in turn causes the search results to also change constantly. Even brand-new sites will often be indexed within a few days if they ping Google and/or have a few tweets that announce it. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail ...

Q. How do I find the number of pages of my site that Google has indexed?

A. The quickest and easiest way is via a "site:command" at Google. Go to the Google search box and type: site: example.com and hit the search button. You'll then see at the top of the page: "About xx,xxx results." That's the approximate number of URLs from your site that they have indexed. You'll be able to scroll through the first 1,000 results, but that's about it. Please note that site:command isn't 100% accurate and you may find vastly different results from one day to the next. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mai...

Landing Pages

We just talked about how your landing pages ought to be pertinent to the link. You ought to also be linking to various pages on your website, commonly referred to as deep links, and not only your homepage. This method ought to be easy if your website is structured properly with a product page for each product and an article for each idea you may be linking to. This informs the search engines that your domain is material rich on numerous pages, and that is vital to you earning the relevance trophy. Is doing these things simple? Nope, but that's exactly the point. You are doing it the right way, and that practice will reward link builders. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: web...

Anchor Text Strategy

This is one thing you can most easily control using Article Marketing tactics, where you submit content for syndication and publication on high ranking sites. The actual words in your hyperlink, called anchor text, have to be pertinent to both the page on the site that is featuring your work and also to the destination website that the link goes to. That means that, if you are linking "clíck here," you're skipping half the benefit of this linking technique. So how does this work? Going back to our example of the gourmet cooking site, you publish an article on that blog about your favorite ways to use cooking sherry, then throughout the body of the article you link your red wine reduction recipe to, you guessed it, a webpage that consists of exactly that. Give that guy a prize! Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (m...