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Anchor Text Strategy

This is one thing you can most easily control using Article Marketing
tactics, where you submit content for syndication and publication on high
ranking sites. The actual words in your hyperlink, called anchor text, have
to be pertinent to both the page on the site that is featuring your work and
also to the destination website that the link goes to. That means that, if
you are linking "clíck here," you're skipping half the benefit of this
linking technique.

So how does this work? Going back to our example of the gourmet cooking
site, you publish an article on that blog about your favorite ways to use
cooking sherry, then throughout the body of the article you link your red
wine reduction recipe to, you guessed it, a webpage that consists of exactly
that. Give that guy a prize!

Regards Gerald Crawford

Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Telephone: +27-021-8833027 (office)
Cell: +27-0720390184 (mobile)
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Fax: 0865657300
After Hours: 0881242372
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
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Blog: http://webcraftws.blogspot.com/

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