There are many ways to spam search engines and trick search engine
spider to increase traffic to websites. Some of these popular methods
are better known as 'search engine spamming.' Let's know more about
these methods in order to gain clarity:
Keyword Stuffing:
It is commonly known as the repeated use of word or phrase in order to
make a page look more relevant. There is a specific way of including
keywords in a webpage. Determine your exact keywords and use them in
different ways to include in the page.
Invisible Text:
In this method, spammers usually insert text that is a combination of
repetitive use of keywords on a webpage. The main aspect of this kind of
process is that it is discolored and make to look similar as the
background color so as to making invisible for common users.
Tiny Text:
Many times, spammers use small font size to place their content. By
doing so again and again, search engines may penalize the website.
Page Spoofing / Meta Refresh / Redirection:
This is a process that automatically redirects users to a newly
developed webpage. Usually, spammers create a separate page for
particular keywords. So, when users click on the link, it will lead
users to a different page with very content with no relation with the
mentioned keywords. Therefore, most search engines simply decline such
pages.
Meta Tag Stuffing:
Usually, adding keywords to a webpage without putting in excess
keywords is an accepted form of search engine popularizing. However,
many people place high traffic keywords which are directly not related
with a webpage in any way.
Common spam indexing techniques are content spam and link spam. Content
spam may include: keyword stuffing, hidden or invisible, meta tag
stuffing, gateway or doorway pages, scraper sites, article spinning.
Link spam includes: hidden links, link building using automated
software, page hijacking, cookie stuffing, Sybil attacks and link farms.
Other spam indexing techniques are cloaking, URL redirection.
--
my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
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