When you first get your website up and running, your first thought may
be to implement some article marketing strategies to get the traffic
pouring into your site. Your sole thought may be to do something "out
there" in order to produce the results that you want on your site.
There is one step that should happen prior to that though, and it's one
that a lot of site owners overlook. Before anything, you need to develop
the content on your website. You see, in order to attract readers, you
need to have some reason for them to be at your website.
What sort of information are you providing?
What problems are you solving?
How are you helping your readers?
You may attract readers when you submit articles, but if you don't have
any "stickiness" on your site, then the increased viewers don't do you
much good. They just show up at your site and immediately click away
because they haven't found the information that they're looking for.
Before starting to market your site, go to the effort of adding content
that will make readers want to stick around. Here are some ideas for you:
1 – Create a Blog That is on Your Website
With a blog, you will be creating a regular stream of content that is
fresh and helpful to readers. New content gives readers a reason to keep
on returning. Sites with regularly updated content tend to rank better
in search engines as well.
You can do this by simply setting up a WordPress blog. After your blog
posts are published for the month, then you can rewrite them and submit
them as free reprint articles. Making the content you create do double
duty is a great time saver and helps you maximize your time.
2 – Create a Page on Your Site That Addresses "Frequently Asked Questions"
Now, it depends on what type of business you have as to the
appropriateness of this idea, but if you have a service based business,
a list of FAQs can be a really helpful bit of info to offer. This also
saves you time, because potential customers can find answers to their
questions immediately and there's no need for you to answer the same
question repeatedly for each individual person.
3 – Create a List of Helpful Sites and Link to Them
It may seem counterintuitive to link to other sites (won't that make
people leave your site?), but actually the opposite is true. Your job as
the site owner is to provide information that is helpful to your
readers. Many times there are websites that provide complementary
services to your own that people would benefit from (let's say you're a
real estate agent, and you provide a link to a mortgage calculator).
When you compile these resources for your readers, you are creating a
more valuable website.
4 – Add a Web Page That Tells About Your Niche
Some people arriving at your website may have very little information
about what you do or what your niche has to offer them. It is worth your
while to compile some basic information that will act as an introduction
to your field.
5 – Create a Web Page That Catalogs Your Articles
When you start publishing articles, they will be very helpful to your
readers. Why not let the readers of your website know about the articles
you've written and give them an easy way to find them?
You can separate your articles into sub-categories to help your readers
find the information they need. This "library" of your articles can be a
web page containing the title of the article, a short description and a
link to the article.
If you want to create a site that your readers love, anticipate their
needs and put content on your site to satisfy them. Really, the more you
create a website that your readers appreciate, the more you'll be
pleasing Google as well. Google just wants to send their search
customers to websites that offer the information that they're looking
for. You can put your website in position to satisfy that need by
creating a website full of helpful information.
--
my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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