Skip to main content

Meta Tag Search Engine Optimization

Meta Tag Search Engine Optimization

While quality content is important for retaining visitors, search engine
optimization is essential to drive traffic to your website in the first
place. Since over 80% of all web traffic comes from search engines, it
is crucial to optimize your website so that it appears among the top
results for searches on keywords related to your site. Various factors,
such as page content and link popularity, are weighed by the search
engine's algorithm to arrive at the order in which it lists sites on the
search result pages.

Ideally, you want your web site to rank among the top ten results for
keywords that you are targeting (keyword in this article refers to both
keywords and key phrases). To improve your search placement, you may
have to sacrifice some visual aesthetics to ensure that your HTML code
is search engine friendly. This section discusses some page elements
that influence your search engine ranking.

1. The <HEAD> area

The <TITLE> Tag

The <TITLE> tag is perhaps the most important factor influencing search
engine placement. Make sure your keyword is present once in the tag. It
is advisable to use five to eight words in the <TITLE> tag. The use of
more words may be penalized by the search engines.

Do not spam the <TITLE> tag with your keyword-- your keyword should not
appear more than twice in the tag. Some search engines penalize you for
using all CAPS. In general, choose a title that is appealing to both
the search engines and the visitors. Keep tag less than 59 characters in
length.

META Description

The META Description is not as important as it used to be; however many
search engines display it as your page description in their results.
Make sure your description is meaningful; if it doesn't make any sense,
chances are, visitors won't click on your link. The meta description
tag should incorporate your keywords into a meaningful sentence. Place
your keywords closer to the beginning of your description to achieve
better rankings. The length of your description should be 159
characters. Do not repeat your keyword more than three to five times.

META Keywords

Not all search engines support META keywords, but you should include
them for those that do. Use this tag to list your keywords in descending
order of importance. Do not repeat the same keyword more than five to
six times times-- doing so may be interpreted as spam. Keep tag less
than 874 characters in length.
--
my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru

Comments

Post a Comment

Popular posts from this blog

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...
Post a Comment
Read more

How to Write Web Copy

Actionable tips for software developers writing web copy. Scan Web site visitors read websites very differently than they might read a book or a newspaper. Web visitors scan the text, rather than reading each and every word. As a result, the web copy should be designed to be easily scannable. That is not to say the copy should not be well written, but it should be broken into small "chunks" so that the visitor can easily scan it and take away the main idea. White Space Avoid dense copy. Copy should be broken into readable, digestible "chunks" and surrounded by a good amount of white space. Font Type Font size matters. Avoid using micro fonts. Studies have shown that the easiest type faces to read on the Internet are san serif fonts. Popular sans fonts include Helvetica, Avant Garde, and Arial. Popular serif fonts include Times Roman, Courier, and Palatino. Sans-serif fonts have become the de facto standard for "body" text on-screen, because monitors pr...
Post a Comment
Read more

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...
Post a Comment
Read more