Make your landing pages count by using some basic optimization
techniques, such as the following:
* Instantly conveying the value your site offers and creating strong
incentive to contact you by providing a clear title and description and
an enticing layout.
* Focus your visitors, every chance you can get, to contact you by
providing links, images linking to the contact us page; you may even
provide free informational materials to get them to complete the contact
us form.
* Always include your social media sharing links, encouraging
visitors to spread the word that your website has something valuable to
offér.
* Beware of what information you request in your contact form. You
cannot expect them to fill out a complete page of information and be
willing to do so. Just keep it simple, but be sure to obtain the
important information needed to contact them.
Not only do you need to optimize your landing pages for search engines,
you should take a step-back and consider as to what key words the user
is entering in the search engine. These terms and phrases speak to the
search engine and provide a better way to have the visitor find your
landing pages. In the same thought, your meta-tags, each individualized
for each landing page, must convey the common terms visitors are
searching for. Marrying the landing page content with audience
intelligent meta-tags is another feather in your website cap.
Essentially, make a point to consider exactly what is driving visitors
to your landing page.
Some thoughts on your page layout... it is a fact that the eyes are
drawn to certain things and you should use this research to your
advantage. Here are some factual layout points to consider:
* A studied and proven focal point on a landing page as the visitor
moves left to right on your page, is grabbing their attention with
faces. That's right. Faces intrigue visitors and they will immediately
be drawn to them. A poignant trick is to utilize facial images, but
incorporate them into your landing page copy, tying one to the other.
* A controlled, often fixed design will be your best option for the
visitor's experience. It keeps the layout clean and delineated, without
overwhelming the audience.
* Provide multiple and consistent ways for the visitor to easily
communicate their needs and interests. The communication between the
audience and your company is vital to your conversion rate, which means
you transform a lead into an actual customer of yours.
* Your audience will tend to view your landing page from the upper
left hand side first, so leverage images and content to provide the most
punch in this location. Utilize their natural viewing of the page to
your advantage.
* It cannot be stressed enough how very important the headline and
web page title are. They are key items that have the greatest potential
to provide an impact on the viewer, reflecting your conversion rate and
ROI. Include keywords that leverage your websites relevance.
Landing pages can literally make or break your conversion rate and ROI.
Do not venture into a website without researching what you need to
present to the audience, build their trust, and obtain leads.
--
my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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