search engine optimization when it comes to website design. Many people
still associate SEO with factors like backlink building, keyword use in
content and Meta tags. However, the reality is that how a website is
designed can also have a considerable impact on its on-site optimization
quality. There are a number of factors that go into SEO friendly design. We'll
go over several of them; those that are most important.
By implementing the following website design details, a programmer or DIY
site designer can make it much easier for Google to find their web page,
index it far more easily and thoroughly, and improve the domains page-rank
considerably.
The Important Components of SEO-friendly Design
Page Loading Time
The first thing that a visitor to your website is going to notice is how
long the page takes to load. You want this to be quick because if it isn't,
many visitors won't wait around to see what else you're offering, especially
if the competition in your niche is stiff. Your page should be designed to
load in no more than a few seconds if possible.
As a basic step towards faster load time, the website should be hosted
through a provider with globally designated servers. Additional steps you or
your web designer should take to improve page load time include:
* Keeping your code clean and compact by removing unused or unwanted code
and removing white space where possible.
* Using JavaScript as infrequently as possible in your code. This too will
work to speed page load time.
* Avoiding Flash based landing pages or landing pages with video.
* Keeping image size to a minimum; software like Adobe Fireworks can do a
good job of resizing image files.
Well Planned Site Navigation
A website that is well organized not only makes human navigation easier, it
also gets indexed and ranked faster because search spiders find the pages
more easily. Your website can be designed for faster navigation by a
combination of thoroughly interconnected internal links and by avoiding
flash based navigation items.
Create an internal link structure that connects as many of your pages
together as possible in an organized hierarchy that doesn't leave a number
of pages hidden away from easy click-through. Do this through links inside
the content itself and through a series of menus on each page if possible.
Also, use link text that clearly labels the pages it links to. If a page you
want to link to is about "buying shoes," try to label the link in the same
way on another page - but don't use the exact same anchor text on all your
internal links, since this can be considered SEO spam.
Furthermore, your website design should avoid flash based navigation objects
for internal site navigation systems and drop down menu bars. Search spiders
have a hard time reading Flash and won't crawl your website if it's
connected through Flash based navigation systems. Instead, use CSS,
JavaScript or jQuery to create effects that are just as nice but also search
friendly.
Avoid Flash and Image Based Content in Favor of Text
As a further expansion on the above navigation points, as much of your
website as possible should be text based. This includes your header images
and any places where you might be tempted to use text that's inside an
image. If you insist on having images with text inside them on your website,
then use a CSS based image replacement technique like FIR (Fahrner Image
Replacement) to ensure that there is still searchable text behind images for
machines and spiders that can't read pictures. As for Flash, try to avoid it
where possible.
Use W3C Compatible Code
Make your website code as compatible with Worldwide Web Consortium standards
as you can for better compatibility with search spiders, cleaner
presentation and more semantic markup. The W3C offers tools for code
compatibility validation through their website at
http://jigsaw.w3.org/css-validator/ and http://validator.w3.org/. These are
free to use and guaranteed to help improve your design SEO.
Include Site Maps
Sitemap applications are built specifically for the purpose of telling a
search engine where all your pages are. This makes them very helpful for
full site indexing. Install at least one or two sitemaps on your website and
be particularly sure to do this if you are building or own a larger
ecommerce web store with hundreds of pages. Some good sitemap choices are
RSS Feed, XML or URL List. Links to your sitemaps should also be added in
the footers of every page on your website. This will further help the search
spiders in their indexing efforts.
SEO Friendly URL's and Image Attributes
If your website has numerous pages on different subjects, then make sure
that their URL text is search friendly by including the page titles or
select keywords in it instead of random characters. For example: a URL like
www.mysite.com/tips/item2?=23094 should be changed into something like
www.mysite.com/tips/how-to-clean-floors. The latter is far more search
friendly.
The same applies to images stored on your website. Google can't index
pictures (as we've already mentioned) but it can index the text attributes
given to them. Thus, since many people use image search these days, all
images on your web site should have their own descriptive image attributes -
instead of "img545634.jpg as an attribute, use words that fit whatever the
picture displays.
Create Pages with Unique, Keyword Rich Meta Data
It's easy to forget about Meta data and use the same placeholder data across
several website pages. This is a mistake. Instead place unique, well
crafted, concise and keyword rich (but not keyword stuffed) Meta
descriptions for each major page of your website.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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