Local SEO is the use of specific techniques to rank high in the search
engine results page for a local business.
If you have an excellent website, one that is easy to navigate, offers a
clear description of your products and services, and has features in place
to convert visitors into customers, but are still not making money from your
website, then you need to consider improving your SEO to increase organic
traffic from the search engines.
7 Tips To Improve Your SEO
1. Target audience
The first thing, you must consider before beginning any SEO is to get a
clear idea of your target audience. If you are unclear about the types of
people you want to visit your website, then you have not identified your
target audience. In this case, your SEO will not be focused and you will not
benefit from it. So the first thing that you should do to get a good idea of
what people are looking for in your niche is to begin keyword research.
2. Title Tag
What are the words that appear on the top of your browser window when people
click on the URL to your website? Do they communicate keywords related to
your business? Remember, these words will also be in the blue links in
Google's search engine ranking pages.
3. Unique Title Tags
Your title tags on each page should be unique. They should help identify
exactly what the page is all about, and tempt people to read it.
4. Internal Linking
You should have a link from your homepage to all your internal pages. You
should also have links from your internal pages back to your homepage as
well as to any other related pages. This will create a network of links that
makes it easier for search engine crawlers and visitors to navigate through
your website. Even if you have an excellent menu and all visitors have to do
is look to the top or the side of their webpage to figure out where to go
next, you should have this internal linking network set-up.
5. Address
Your company name, physical address and contact information should be on
every page. Although you may consider this redundant, since people can
simply look up and see the information on your website banner or see the
"contact us" page, you should still add your address to every page.
6. Public Profiles
You should have your business profile on different social networking sites
like Yahoo Local, Google Local Business Center, Merchant Circle, and so on.
There are many websites that simulate the familiar Yellow Pages, and you
should take full advantage of them to include your business information.
Unlike the traditional Yellow Pages, there is no cost to be included and it
gives people interested in what you have to offer many ways to find out
about your business.
7. Drive Traffic
When you work on creating traffic to your websites, you will also create a
rich network of links that point back to your online business. These links,
referred to as backlinks, are considered by Google to be votes approving
your website. The more votes you have, the more likely you will be
considered an authority site, and this will allow you to rank high in the
search engines.
There are a number of ways to drive traffic to your website. For instance,
three popular and effective ways are article marketing, video marketing, and
forum marketing.
Summary
Naturally, there are many more ways to improve your local SEO, but
implementing these core strategies will help you to create a solid
foundation for any other SEO techniques that you may want to add to your
marketing campaigns.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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