Incomplete profile
I cannot understand why many people leave their profiles incomplete. If you
want to jump start a good business, you want your future clients to know
you. It will not take you years to complete filling up your profile, so if
you are serious with your business, completing your profile is one of the
first things you should do.
Doing this includes uploading pictures and writing other relevant data. Your
profile is your first selling point. Customers want to deal with real people
and not with robots. A complete profile builds up your identity to your
customers.
Bad Content
Bad content drives away potential customers. If you're a businessman, you
should stuff your social media account with fresh and good content only.
Yes, you shouldn't leave your account idle, but you shouldn't fill it with a
lot of nonsense or a lot of negative content either.
Spamming
You should be careful not to post repetitive messages in your account, for
these might annoy your followers. This can also be considered spamming. If
you don't want to have your account suspended or even deleted, you better
not use spamming as part of your business strategy.
Not separating business and personal life
I have a friend who lost thousands of business opportunities because she
turned her business account into a personal one. When people learned that
she was beautiful, they became more concerned of her personal life than her
beauty products. Her Twitter account turned out to be a "courtship" area,
and people were just replying to her because they knew she was pretty. It
was her fault, too, because she got flattered with the comments and she
allowed the attention to affect her business.
Image consistency
Inconsistent branding and imaging will confuse your audience. Stick with
your image and don't shift tone every time you tweet or update.
Befriending irrelevant people or idle accounts
To be honest, adding idle accounts is just an extra baggage to your
business. Track and organize your friends well. Some accounts are built just
to spy on competitors and to steal ideas from them. Be vigilant against
these, but don't be paranoid. Practice wisdom in adding people.
Not standing by your word
Not being able to stand by your word drives away customers and potential
customers. On the other hand, being consistent with your ideology and
actions attracts people; it makes them see your sincerity and honesty. Trust
me, you'll win a lot of clients just by standing by your word.
Not backing up Social Media with SEO
This is the biggest mistake of all. If you're doing business in Social
Media sites, might as well back it up with an SEO. Social media is great for
promotion, but SEO is perfect for your business strategies. Social media
alone is not enough to boost your business promotion.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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