1. When engaging in social media marketing will you keep my targeted
audience in mind?
Most social media companies will focus on making the connection. They do not
care whatsoever who that connection is. What good is having thousands of
connections if they do not become prospects, new clients, referral sources
or possible JV partners. When I help my LinkedIn clients, I focus on their
target audience. I research each individual potential connection to see if
they could be a future prospect, referral source or joint venture
opportunity. I focus on the quality of the connection, not the quantity
because my clients do not care how many people I connect with them. They
care more about how much money they are making from LinkedIn and their
social media efforts.
2. Do you create a system to take the online conversation offline?
Many consultants do not take the most crucial step of any online social
media connection - They fail to take the online conversation offline. If you
think you are going to sell high-end products and services just by having a
social media presence, then I have a Brooklyn Bridge to sell you.
You need to have a system in place that consistently gets your website and
information in front of your prospects. You need to engage with them on many
levels. And, you need to find ways that you can get them to take the next
step in your relationship - and have a phone conversation with you.
3. How engaged are you in social media conversations?
Anyone can post content to groups - a five year old can even do that if you
show them how. If your social media consultant does not understand direct
response copywriting techniques that encourages conversation, then it's time
to move on. If your social media consultant does not regularly monitor the
conversations that's happening online every day, then move on.
The person you choose to handle your social media needs to know how to
assess the conversations and find ways you can contribute. I spend time
every day, scanning the LinkedIn Q & A boards and the different groups that
my clients belong to. I look for opportunities that my clients can add
value. I look for ways to spark healthy debates. That's what effective
social media marketing is all about.
4. When focusing on social media profiles do you focus strictly on keyword
optimization and being found first for you niche?
If you go to LinkedIn and do a search on internet marketing, you will see
the number one person has only 145 connections and the number 2 person has
154 connections. Now internet marketing is a popular key phrase. In fact,
the search gets 487,100 results for that phrase. So imagine how many people
check out their profiles. One has to wonder why they get so few connections.
It is because the person who handles their profile forgot, if you want to
create a connection, you need to have prospect focused copy within the
profile. You cannot just have it stuffed with keywords. Your profile has to
show me why I want to connect or do business with you.
5. How can you ensure that my social media messaging stays consistent with
my branding?
One of my clients, Adam Hommey, Founder of Help My Website Sell, started to
create content that dealt with how to work effectively with your website
team. How does that relate to a brand that is heavily focused on increasing
website conversions? Most companies would have distributed his article on
their social networks without any concern. But I pushed backed and told him
that this did not match his brand and this should not be sent out. I asked
him point blank, how does this relate to website conversions and how will
this persuade legal firms, management consulting firms and corporation (his
target audience) to want to connect with him? You need someone who will keep
your brand in check and work to reinforce it through social media.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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