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What to Look for In a Logo

Logos represent a company's identity, and logos are typically part of a
larger concept. Logos are an integral part of establishing brand recognition
which is a very time consuming process. For these reasons, particular care
should be taken when designing or selecting a logo. Think of a logo as an
iconic symbol or graphical representation of your corporate image.

Simplicity - Logos should not be overly complex, while unique is important,
simple logos tend to stand the test of time far better than complicated
logos.

Colors - Select only a few colors to use in the logo. It is rare that
successful logos have more than 3 colors as an integral part of their
design.

Scalable - Logos should be easily scaled. Scaleability will allow the logo
to be reproduced in multiple mediums.

Memorable - Logos should be easily remembered. Ultimately the image selected
for a logo should evoke positive emotions from customers or potential
customers.


Regards Gerald Crawford

Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Telephone: +27-021-8833027 (office)
Cell: +27-0720390184 (mobile)
SMS: 0796343545
Skype: webcraft.guru
Fax: 0865657300
After Hours: 0881242372
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/

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