larger concept. Logos are an integral part of establishing brand recognition
which is a very time consuming process. For these reasons, particular care
should be taken when designing or selecting a logo. Think of a logo as an
iconic symbol or graphical representation of your corporate image.
Simplicity - Logos should not be overly complex, while unique is important,
simple logos tend to stand the test of time far better than complicated
logos.
Colors - Select only a few colors to use in the logo. It is rare that
successful logos have more than 3 colors as an integral part of their
design.
Scalable - Logos should be easily scaled. Scaleability will allow the logo
to be reproduced in multiple mediums.
Memorable - Logos should be easily remembered. Ultimately the image selected
for a logo should evoke positive emotions from customers or potential
customers.
Regards Gerald Crawford
Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Telephone: +27-021-8833027 (office)
Cell: +27-0720390184 (mobile)
SMS: 0796343545
Skype: webcraft.guru
Fax: 0865657300
After Hours: 0881242372
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/
Twitter: WebcraftGuru
Facebook: Webcraft Guru
This e-mail (and any attachments) contains information which is confidential
and may be legally privileged and protected from disclosure. It is intended
solely for the use of the individual or entity to whom it is addressed and
others authorised to receive it. If you are not the intended recipient of
this e-mail or any parts of it please telephone +27-0720390184 immediately
upon receipt.
Comments