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How To Find Out If You're A Inretnet Content Victim If you are someone who has spent much time as an online publisher you may have had the experience of seeing your content show up on another website without your permission, and without any links to send its readers your way so that you might at least have a shot at getting their business. If so, you are most definitely not alone. There are hundreds of thousands of prolific web content creators who are more than happy to share their product with others as long as their links go along, but all too often see their efforts simply hijacked, copyright laws notwithstanding. You may, in fact, have two or three favorite Internet authors without realizing that some of what they present may not be their work at all. While the problem of web content theft may not have been going on too long at this point, there is a strong chance that it could grow to epidemic proportions as more and more advertising dollars in ...

I started submitting press releases in the 80s when I was a college student to help promote one of the many activities I coordinated as the vice president of service for a national service fraternity to which I belonged. Since that time, and especially since the advent of Internet marketing, the philosophy behind the strategy of submitting press releases and measuring the success of a release has completely shifted. The number of clippings from newspapers running your release used to be considered the hallmark in determining the success of a release. That's no longer the case. In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses. Why? Because most of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no l...

Social Media Myths Social media is, of course, big news in the business world. If you're a business owner or business leader, it's not surprising if you're feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn't have to be as difficult as it seems, especially if you ignore some of the buzz and hype, and focus on the few things that really make a difference. Here are some common social media myths that can make your life seem far more difficult, but which you can safely ignore. MYTH #1. It's All About the Numbers This is the biggest myth: That success in social media depends mainly on your reach - that is, the number of fans, friends, followers, Likes, retweets, shares, or whatever other measure you choose. Although that seems logical at first glance, it simply isn't true. Having millions of "followers" on your account doesn't mean any of the...

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Social Media = Customer Service: Are You Ready? I'm used to being the brand. I've put together social media strategies for customer service in the travel industry and I've also been the person on the front line of Facebook dealing with these issues. It was a steep learning curve; the whole industry is still trying to formulate what is best practise. But recently I became the customer and was both surprised and disappointed to find a major airline, who have built a substantial social media community, doing it all wrong. What Not To Do Firstly, if you provide a service or sell a product 24 hours you need to provide support or assistance for your customer's 24 hours of the day. I was trying to book a flight online at short notice and the system kept crashing. It was 9 p.m. and according to the website all phone lines were closed until the next day. So I sought help on Twitter and got no reply there either. I got no reply until after n...

Add Breadcrumb Navigation to Your Pages Breadcrumbs are an additional navigation element that is a series of highlighted links showing where you are. (Home » Category Name » Post Title) Breadcrumbs benefit both search engine crawling and users. Breadcrumbs add high quality anchor text links to site which helps pass content value and page value through site. Users like and use the additional navigation. Here is a plug-in to add breadcrumbs to your WordPress site or use the all in one plug-in from Yoast. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

Recommended WordPress Plugins Plugins are available for most blog platforms and help tune the software, add functionality and features. Here are a few WordPress Plugins we recommend to optimize your content so that it is more discoverable by search engines and readers: Optify WordPress Plugin. Automatically enable Optify's inbound marketing software on your WordPress site. Yoast WordPress SEO Plugin. A full-featured SEO plugin to help with customizing posts for SEO. Includes breadcrumbs, XML sitemaps, canonicals, customizable title tags/meta tags and more. SEO Friendly Images. Allows easy updating of alt-text and title attribute for the image itself. Google Analytics Plugin. Generates the code on every page for you to track your performance with Google Analytics. Disqus Comment System. A great way to encourage engagement with your readers and to keep visitors reading your content by showing them related posts on your blog to what brought th...