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Four Rules for Success

Four Rules for Success Social media optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term "social media optimization" was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of Ogilvy 360 Digital Influence and author of the Influential Marketing Blog. (Bhargava's work was so groundbreaking, Jeremiah Owyang, another social media optimization expert, even dovetailed a few of his own rules to the original work.) Social media optimization is basically a way to promote your blog, website, or even your company's brand, through social media, without being obnoxious or overtly commercial. Sure, you can blanket sites like Twitter with "Want to lose weight? Download my free report, '19 Ways to Lose Weight Fast'" repe...

Facebook, Google Adwords, Internet Adverts

Please select one asap. A. Facebook advert for your website - We will create 1 advert on Facebook for your website. R850.00 one-time fee. No matter what your budget, you can display your ads on Facebook and our advertising network. Pay only if people click your ads. B. Google Adwords - We will create you a Google Adwords ID for you with 2 adverts that point to your website. R1500.00 one-time fee. No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads. C. Internet Adverts - We will create 15 INTERNET adverts with pictures that point to you and your content on the INTERNET with contact details. R950.00 one-time fee. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: Webcraf...

Local Business Online Visibility Tips

Local Business Online Visibility Tips When you think about online visibility for your local business it's so easy to get wrapped up and overloaded with what you should be doing on the internet to promote your website. Yet, small changes to your every day business routine can make a big difference. Often, business owners think about being visible online as a way of reaching people whom you have had no contact with at all. That's true in many cases. Sometimes, online visibility is as simple as making sure that people you interact with (even briefly) as part of your usual business routines are aware of your online presence. Not everyone wants to pick up the phone or call in to your premises to find out basic information like your opening hours or who to contact. Sometimes people just want to find out a bit more about you and your company. In this day and age of always being plugged in to the Internet, your website is the first point of call. That is...

You Need A Local Search Strategy

You Need A Local Search Strategy Approximately four years ago, Google made a major change in their search engine results page by introducing a "Universal Search" system that blended listings with video, images and news results along with the sites it gathered from crawling web pages. Universal Search also accommodated the increase in searches for location-specific information. Instead of just searching "restaurants", many people were searching "restaurants Louisville KY." Search engines tested this new interest trend by placing a map and local listings at the top of the results page. Heat map reports showing how users absorb a search results page implied that users paid a good deal of attention to the map listings at the top of the page. This research also indicates that users interact with map listings and organic search results more frequently than the paid ads. This change prompted Google to prioritize local search to the top...

SEO Lessons from Local Businesses

SEO Lessons from Local Businesses More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I've heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. Problem Number 1 - "I rank number one in Google, and yet, I have never earned a dime from my website." When I first heard this story, I was very surprised. After all, if your SEO company did good keyword research, there i...

Common SEO Myths Explained

Common SEO Myths Explained SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines. Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic. 1. The More Reciprocal Links You Have on Your Site, the Better Your Ranking. Have you ever been to site that is nothing but a long list of links? These sites are called link farms or FFA (Free for All links) and they do nothing for your site's ranking. They are usually just filled with spam and can hurt your rankings because they are p...

Writing Tips for Beginners

Writing Tips for Beginners When you're just starting to distribute articles to market your website, it can be a little intimidating because most likely you're not used to writing articles on a regular basis. Being a beginner isn't a bad thing - in fact, it's the perfect time to establish some excellent writing habits. This article offers you 7 article marketing tips that are especially helpful for beginners, and you can take any combination of these tips and use them to create your own writing strategy. 1 - Don't Try to Write an Article in One Sitting Writing takes time, and there are different stages to it. In the first stage you'll be jotting down ideas you want to include in your article. In the next stage, you start to write in complete sentences and paragraphs. The next step is the editing stage, and after that is the proofreading stage. Writing takes such mental effort that it would be very hard for you to do all of these s...