Skip to main content

Competitive Analysis

This is possibly one of the tougher divisions of Seo web development.

There are many variables making up a companies competitive web analysis and
if possible, if you in the position its s best to do the competitive web
analysis as one of your first priorities.

Either way it is something that has to be addressed especially if it was not
part of you initial web development process.

This could have far reaching results within your web development
architecture and structure, but rather do it now than later.

We check the top ten positioned competitor websites on search engines,
relative to the keywords describing your company and industry fields the
best.

We then do an in depth competitors analysis on the top ten competing
websites. This will include detailed attention to their landing pages and
overall design. we will check how many and who links back to them.

The five steps we implement with Competitive Analysis

Identify the competitors
Analyse the keywords the are targeting
Analyse the competitor back links and page rank
Get the competitors traffic analysis
Analyse there popularity with social media and the internet

We need your assistance to gather market intelligence about your
competitors. You know you business and sector best. You also know who your
closet competitors are. The more data and information you can supply us, the
more effective we can be.

There are three types of competitors to consider:

Direct competitors - those in the direct market producing the exact same
product or services as you.
Indirect competitors- those supplying the same sector with alternative
options to your product or service.
Future competitors - to be aware of new competitors entering the market and
analysing their marketing tactics.

What we find out about your competitors

Are they implementing a rapid growth strategy? What marketing tactics are
they using?
Are there competitors with struggling finance who are limited with cash flow
presently? A perfect opportunity.
How do competitors assume the current market place? Where are the
opportunities?
How will competitors respond to your competitive threat?


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


---
This email has been checked for viruses by Avast antivirus software.
http://www.avast.com

Comments

Popular posts from this blog

Evaluate the Technical Considerations of Your Website

Evaluate the Technical Considerations of Your Website * Does the site load quickly – even (especially) for mobile users? * Are all links (internal and external) valid and active? * Are scripts free from errors? * Is the website free from server side errors? --- This email has been checked for viruses by Avast antivirus software. https://www.avast.com/antivirus

Evaluate the Marketing Considerations of Your Website

Evaluate the Marketing Considerations of Your Website * Is the website properly optimized for search engines (essential text emphasized, title tags relevant, title text presented in H1, outbound links reliable and contextually related, etc.) * Does the index page entice a visitor deeper into the site or shopping cart? * Does the website contain elements designed to encourage future or viral visitation (i.e. a contest, newsletter, tell-a-friend feature, and forum with a subscription option, downloadable toolbar, RSS feed or similar)? * Are robots.txt configured correctly? * Site Map available? * Is every page accessible at least via a single plain HTML Link (no JavaScript or Flash Link)? * Does every page have at least some text in the content? (How much text remains on the page if you remove all Images, Videos, Flash, Java Applets and JavaScript Code? Anything? Does the remainder still state the page's purpose?) * Is every individual page only accessible...

Evaluate the Legal Stuff/Re-Assurance/Legitimization of Your Website

Evaluate the Legal Stuff/Re-Assurance/Legitimization of Your Website * Did you include a Contact Us page with real address, phone number (toll-free for businesses) and contact form or email available, basically a clear and easy to use feedback/contact mechanism? * DMCA Notice up? Terms of Use page available where you specify what you do and why and what visitors have to agree on if they want to use your site? This is to protect yourself from complaints or worse regarding things that you cannot control properly, such as links to third-party websites or ads from automated systems such as Google AdSense, etc. * Privacy Policy up (especially if you collect data, email, names, and web analytics tracking cookies)? --- This email has been checked for viruses by Avast antivirus software. https://www.avast.com/antivirus