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Your Headline is the Most Important Part of Your Content

If your headline does not promise something of interest, then your article
won't get read and you'll struggle to sell. This is because most visitors
arrive at a page, read a headline and then make a decision to stay or go.
Also, if a page is linked to from elsewhere on your own site or others then
your headline is likely to be used for the link. When reading headlines,
potential readers are looking for what a page might do for them. They are
looking for benefits and if your headline does not deliver, they are gone.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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