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The Truth About Aged Domains

Domains that have been registered and never dropped are called "Aged
Domains".

These domains normally sell for more than a new one because they have been
around for a while. They're usually out of the Google Sandbox and for those
who are looking for aged domains with a history, it can help them make a
living online or raise credibility in their niche markets simply because if
the domain has been around for years, it appears that they have as well.

Aged domains can also be found on forums like DN Forum.com and simply by
typing in the keywords "Aged Domains" into the search bar you can easily
locate domain auctions that include these older domain names.

I have purchased dozens of domain names for R500.00 or less that were
anywhere from 5 - 10 years old. Just based on the age alone I was able to
flip these domain names for over 5 x what I paid.

For instance, one domain name I purchased was never used, meaning it had
never featured a website on it. It just sat parked in the users account for
over six years.
I purchased the domain for only R400.00 and because of its age, I was able
to flip it for R5500.00.

That's quite a boost in profit from a domain I paid so little for.

While there is no exact science on how to flip domains here are a few things
to keep in mind:

1) Development Potential

When you analyse the availability of domains in your list, consider what
each domain name could represent and be used for when creating a website
presence.
An example of which is whether the domain name is one that could represent a
product title or better serve as a personal portfolio, a social community, a
directory or perhaps a forum.
While it is unlikely that the purpose of the domain name will match your
ideas when it is sold, thinking of a clear purpose for each domain name will
not only help you make sound choices during the selection process, but it
can also be included in a domain auction as a way of passing on ideas to
prospective buyers.

2) Length

It cannot be said enough – most of the domain names you purchase should be
relatively short, basically consisting of two words.

3) Trademark Issues

Avoid registering any domain names that could infringe upon the trademark of
existing companies. Whether or not you believe that the company will take
action shouldn't be considered.

The last thing you want is to purchase a domain name that is unable to be
sold due to buyers being cautious or concerned of building a website on a
domain that ends up being seized by a company wishing to protect their
identity.

4) Relevant / Popular Keywords

Does the domain name contain popular keywords that are used by those seeking
out more information in search engines? If so, your domain name just
increased its value instantly.
One of the easiest ways to determine whether a keyword is a common one is by
using the free service available at www.SEOBook.com or Keyword Discovery.

5) Existing Traffic

If you are purchasing aged or recently expired domains, you will want to
determine whether there is existing traffic to the website or not, thus
increasing its value immensely.
Organic, natural traffic sent directly from search engines is the best kind,
however, back links from other websites are also very important to potential
buyers.

An easy way to determine the number of backlinks as well as page rank and
other important information is by visiting www.CheckPageRank.net where you
can enter in domain names and retrieve useful data relating to the name
itself.

When it's time to register your domain names, you can use any registrar that
you wish.

Personally, I use www.TLDwebshop.com, a favourite among domain buyers and
sellers. Regardless of the registrar you choose, you will want to make sure
that you park them on service sites such as www.Afternic.com or www.Sedo.com
so that you are able to generate revenue while you are preparing to sell the
domain itself.

6) Spelling

Is the domain name easy to remember? If your customer purchases the domain
and builds a business with this name, will he be able to easily brand it?

For example, domain names with double letters in them such as
www.cashhour.com may often be mistaken for www.cashour.com. Keep in mind
that domains with odd spellings, hyphens or numbers would have to be clearly
spelled out, or explained, when someone is attempting to promote their
website through word of mouth, rather than in print.

Consider this when registering domain names and make sure that the names you
choose will not be mistaken or misspelled by potential customers of yours or
the person purchasing it from you who will experience a significant loss in
perceived value.

When choosing your domain names, there will be many factors that come into
play – the type of audience you are offering to, the auction sites you are
featuring them on, the price range you are expecting and so on.

There is no 'one way' to do this, and you will need to learn to become a
better domain evaluator (and purchaser) through hands on experience. Using
the guidelines above, however, will help you maximize your efforts and
minimize your costs (and losses).


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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