you will want to pay more attention to it in your SEO efforts but you don't
want to go hog wild and create tons of anchor text backlinks all with the
same keyword phrase or you might find that your efforts don't yield the
results you want.
Here are some things to consider:
1. Vary Your Anchor Text - We all know that Google prefers it when people
link to you naturally and when that is the case, they don't all use the same
anchor text. So, when you are linking to your site from your articles or
web2.0 properties you want to make sure you don't always use the same phrase
as well. Using your target phrase in about 50% - 60% of the links is
probably a good idea.
2. Links From Relevant Pages - For the best results, you want your anchor
text backlinks to come from pages that are related to your topic. This is
what would happen naturally if people were linking to you and it would most
likely be from a blog post on the same topic.
3. First Link On Page - Don't forget that Google only counts the anchor text
from the first link that it sees so if you have more than one link to the
same url on a page, act accordingly.
4.Plan For Natural Linking - There's nothing better than having people just
naturally link to one of your posts but, of course, you can't control the
anchor text they use when they do. Since most people will naturally use your
headline as anchor text, you want to be sure to consider that when coming up
with the title for your blog posts.
Anchor text is crucial to both your SEO efforts as well as when analyzing
the competition for a keyword phrase. Taking the time to use it properly can
be the difference between ranking in the top 3 and not ranking at all so it's
in your best interest to start putting better anchor text practices to use
in your business today!
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
Regards Gerald Crawford
Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws
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