Tips for on-page optimization to improve your search engine ranking

Content - the primary solution is to have unique content in your site. To
put it simply unique content means something that should not have any other
similar web copy. Now you need to put your keywords strategically into the
body of the content. The best way is to put keywords in sub headings (if you
can break the content into different parts or sections, you can have more
options to use sub headings). However, make sure that you do not follow any
pattern in using key phrases. You can also make some keywords bold (bold
words suggest that you are emphasizing on the text). It is always better to
update your content occasionally.

Interlinking - Link the important landing pages from different pages with
targeted keywords. It not only helps search engines to understand why you
created that page but also help them to crawl internal pages.

Navigation - Use simple (html) navigation link pattern.

Meta Documents - even though major search engines tend to ignore them, meta
documents still have a lot of importance among second level search engines.
And in SEO, every little bit counts.

URL Structure - use keywords in the domain name. it is better to structure
your URL like examplesite.com/targeted-keyword.html rather then using
example-site.com/targeted_keyword_positioning_in_url.html

Sitemap - with links to all the internal pages - helps search engines to
easily crawl the website.

Good Neighborhood - Link to worthy websites from your site. This will create
a good neighborhood for your site and will help search engines to understand
your site better.

And get as many links as possible from relevant websites. If you follow
these simple tips, it will improve search engine rank of your website.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws

Comments

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...

What Are QR codes?

What Are QR codes? They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone's t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet. The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can sca...

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...

Webcraft Webmaster Services

Search This Blog