Webcraft Webmaster Services

Time Management as a Marketer Information overload can lead to us moving around from one thing to another and feel like we are getting nowhere, or at least achieving the tool for the time we have spent. It is easy to fall into the trap of trying to do e-mails, writing articles, talking on social media sites and whatever else all at once. This jumping from one thing to another is a time destroyer. If you want to help yourself as a marketer, learn to turn off the e-mails, the social media and whatever else is distracting new from your goal. Be reasonable with the plan and goals you set because this way they will be achieved. Here are my tips – Make a plan that works for you, be reasonable and realistic Focus on one thing at a time and stick to it. When writing, or doing any task, turn everything else off, including a busy phone. You can read your e-mails, Facebook etc. at the end of your day. Set deadlines. Don't stop until the task is done. If you can...

Maximize the Power of Your About Us Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc. So, take some time, look over your About Us page and see if it utilizes any or all of the ten features listed below. 1. Company History – Give a brief history of your company and how you got started. Explain how long you've been in business, the purpose of your business and your experience. This is also a good place to add your mission statement. 2. Focus on Benefits - Be sure to focus on the benefits your company will provide the customer. Your potential customers want to know what you can do for them, not how you do it. 3. Introduce Yourself and Crew – Be sure to give your name and the names of those who work wit...

Beef Up the Content on Your Site When you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something "out there" in order to produce the results that you want on your site. There is one step that should happen prior to that though, and it's one that a lot of site owners overlook. Before anything, you need to develop the content on your website. You see, in order to attract readers, you need to have some reason for them to be at your website. What sort of information are you providing? What problems are you solving? How are you helping your readers? You may attract readers when you submit articles, but if you don't have any "stickiness" on your site, then the increased viewers don't do you much good. They just show up at your site and immediately click away because they haven't fou...

Know Your SEO Is Working How do you know if your SEO is working? Here are five stages outlined below to give you a better idea and measure the results. It doesn't matter if you call it Search Engine Optimization (SEO) Search Engine Marketing (SEM) or any other fancy acronym, what matters are results. Fortunately results are quantitative and measurable so you can deduce which tactics are effective and which are a waste of time.Relevance is a moving target, it is completely molded by the individual referencing the query, which means that positioning relies a great deal on your ability to read the market and forecast trends and buzzwords with traffic attached. Aside from picking keywords, writing content and building links, you need to know which guideposts to assess to determine if your optimization is falling on deaf ears or in fact pulling its own weight. The bottom line, how do you know your SEO is working? Stage 1 Post relevance "Exact Match...

Make Real Money Online Without A Website And Without Spending Any Cash Would you like to know how to make real money online without a website and using only free resources? It is possible, I assure you, and it is not particularly difficult. Don't get me wrong: I am not suggesting you join one of those programs which promise you will get rich without having to do any work. When I say it is not particularly difficult, I mean just that: this is a way to make real money online that anyone of average intelligence with an average education can learn to do. The simplest way to make some extra income online is to do affiliate marketing. Affiliate marketing means you join a company as an affiliate and promote their product in return for payment of commission on all sales you generate. Commission rates vary but it is not uncommon for commission to be as high as 70%. Affiliate marketing is highly popular because it is straightforward and hassle-free. All you hav...

Get Your Website Working For You So you have your brand spanking new diploma in your hand, and you are ready to hang your shingle out and open for business. But wait – you know you need a website. So at that point you might invest several hundred pounds (at least), in getting someone to create the perfect website. The colours are stunning, the graphics are amazing. Perhaps it has a nifty little flash thing going on in the header with a montage of meaningful photography. It goes back and forward between you and your designer for weeks, tweaking it till you get it just right. Then… oops – you need some copy. So you bang something out, get your designer to drop it in for you, and press the go live button. Then you wait. Perhaps for a very long time. I'm not saying your design and branding isn't important. If you are selling a creative service such as web design, graphic design or photography, then probably it's very important. Nevertheless, there ...

Strategies You Must Use To Improve Your Website Sales and Profits Without the right planning, you can easily spend a lot of time and money creating a website that doesn't perform as well as you expected. So, whether you're just creating your website, or you want better performance from your current one, here's 8 Simple Strategies you must use to improve your website sales and profits. No 1. Find The Way To Be Unique Understand your unique selling points (USPs). Then you can make sure that you highlight them in your website copy. Many sites look very similar and the more unique you can make yours, the more people are likely to remember and buy from your site. Give your visitors what they are looking for and tell them why you are the person they need to provide it No 2. Have A Strategy To Drive Traffic to Your Website People will not just arrive at your website and buy your products, You have to have a continuous strategy to drive traffic to y...

Web Techniques That You Should Avoid There are many ways to spam search engines and trick search engine spider to increase traffic to websites. Some of these popular methods are better known as 'search engine spamming.' Let's know more about these methods in order to gain clarity: Keyword Stuffing: It is commonly known as the repeated use of word or phrase in order to make a page look more relevant. There is a specific way of including keywords in a webpage. Determine your exact keywords and use them in different ways to include in the page. Invisible Text: In this method, spammers usually insert text that is a combination of repetitive use of keywords on a webpage. The main aspect of this kind of process is that it is discolored and make to look similar as the background color so as to making invisible for common users. Tiny Text: Many times, spammers use small font size to place their content. By doing so again and again, search en...

SEO in Google Places Local search engine optimization has been gaining momentum. This bears out with the statistic that currently, around 20% of all search is localized search. As more small businesses are going online, they are realizing that their goal is not to reach the world but their next-door neighbors. One of the better tools for local SEO is Google Places. Formerly known as Local Business Center, Google opened up this platform upon recognizing that "97% of consumers search for local businesses online." It doesn't cost anything to be included in Google Places, but you do need to register by adding a profile of your business. Making some common mistakes when filling out your profile form can have unfavorable consequences on your local SEO campaign, so take time to do it correctly. Here are a few tips. In the Category field, be specific as to what your business is. If it's a restaurant, put down "restaurant" instead of...

Known Places to Score Backlinks We all got the memo that great content is important. Google's Panda update made that abundantly clear. But let's be honest: backlinks are still the name of the game when it comes to ranking in the SERPs. Hunting down quality links from websites with the right online street cred will not only help you rank; each link also has the potential to deliver waves of extra traffic to your website as long as the link exists. Not too shabby. Sounds great in theory, but in practice? It's a bit harder. Just about every SEO on the planet is on the bandwagon right alongside you, on the prowl for the almighty backlink. That makes competition a whole heck of a lot tougher – regardless of your niche. Webmasters far and wide are inundated with guest post requests, link purchase queries, and emails that are generally begging for a shout-out. Many website owners have already learned to tune out the begging, considering it nothing mo...

How Write & Create Good Web Content Good content may be categorized by multiple affirmative adjectives, which could include – engaging, informative, entertaining, unique, personal, amusing, educational, authoritative, persuasive and, above all – original. Don't cheat or steal… No copying, plagiarism, duplication, scraping or other nefarious shortcuts! The moment you copy other people's efforts you are (at best) immediately second best! What is Web Content? Well, it's not just what you "see" on any given page. The concept of good content must extend to the entire website, all its descriptive elements, and many of its functional aspects, including; * Pages: headings, paragraphs, images, image alt text, anchor text & hyperlink titles * Posts, Categories & Tags: ditto * Navigation: link text, hyperlink titles * URLs: file names on all pages, posts, categories, tags and images * Business Brand: be unequivocal about...