Skip to main content

Why Your Website Should Go Mobile

Why Your Website Should Go Mobile

I was riding public transit the other day. I glanced up after sending an
email from my iPhone and saw passengers toiling away either on their Apple,
Android, or Blackberry device. There wasn't a newspaper in sight.

After disembarking I entered a café for a quick latte and witnessed tables
full of patrons on iPads and various tablets without one laptop in the
vicinity. I made my way from the café and entered my building where I hopped
on the elevator with others. As soon as the doors closed we bowed our heads
(as if we had entered sacred ground) to scroll through our smartphones to
pass the seconds it took to arrive at our respective floors. An hour later,
in the gym, my cardio session was distracted by fellow fitness enthusiasts
who perched themselves on treadmills and stationary bikes, not clutching
bottles of water, but mobile internet devices.

The revolution has not been televised, it has gone mobile.

However, it's not too late to join the party. There are over 5 billion
mobile subscribers in the world to date and many of them are accessing the
internet primarily through their smartphones and tablets. By 2015, it is
projected that over 50% of off ALL online traffic will come from mobile
devices. You have time to get on board. We have provided some additional
evidence here, as to why your business should have a mobile website:

1. Local Search

The mobile revolution was spawned from convenience. Google provides
different search results for mobile users than desktops to account for their
exact current location. You can be out on the street and decide within a
split second about where to grab lunch, read reviews, make an online
reservation, and get GPS enabled directions/recommendations via walking or
local transit. If you want the public to find your business on the spur of
the moment and convert to paying customers, then your website needs to be
mobile optimized.

2. Attention Span

Practically everyone has ADD when it comes to browsing the internet. Studies
show that you have 7 seconds to capture someone's attention on your landing
page before they decide to go elsewhere. If these visitors have to scroll
through columns of small text to get to the goods, they will leave. Make
sure your mobile home page doesn't read like the small print of a
pharmaceutical ad. Instead, put your "best foot forward" the second
customers access your mobile website by displaying clear Calls to Action
only.

3. mCommerce

If you are selling products/services online, then there is no question that
your website should be optimized for mobile use. 33% of smartphone users
have purchased or would consider purchasing through their mobile device. The
math speaks for itself.

4. More Cost Effective than Apps

For small and medium-sized businesses, creating an app can be very costly. A
recent Nielson study has shown that more mobile shoppers are accessing
mobile websites to make purchases than through apps they've downloaded to
their smartphones. This means that you can bypass the expense of app
development and focus on creating a mobile website for your business.

5. Appearance

One of the most obvious considerations is appearance. For example, if you
are using Flash on your home page, those with Apple devices will not be able
to view the content. In addition, many images which appear attractive on
your desktop can look cluttered on a smartphone, if they even load at all.
Optimize to ensure your mobile webpage loads quickly and loads well.

6. You Can Still Be First

Depending on your industry, the chances are you still have the opportunity
to be one of the first among your competition with a mobile site. In fact,
it's staggering how many businesses have yet to optimize their websites
considering the popularity of mobile devices. Create your mobile website
today for more profit tomorrow.

Conclusion

The future direction of the internet has already been mapped out. No crystal
ball needed this time. Take the success of your business into your own hands
by having a professional internet marketing company build your mobile
website today.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


I'm protected by SpamBrave
http://www.spambrave.com/

Comments

Popular posts from this blog

What Are QR codes?

What Are QR codes? They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone's t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet. The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can sca...

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...