I was riding public transit the other day. I glanced up after sending an
email from my iPhone and saw passengers toiling away either on their Apple,
Android, or Blackberry device. There wasn't a newspaper in sight.
After disembarking I entered a café for a quick latte and witnessed tables
full of patrons on iPads and various tablets without one laptop in the
vicinity. I made my way from the café and entered my building where I hopped
on the elevator with others. As soon as the doors closed we bowed our heads
(as if we had entered sacred ground) to scroll through our smartphones to
pass the seconds it took to arrive at our respective floors. An hour later,
in the gym, my cardio session was distracted by fellow fitness enthusiasts
who perched themselves on treadmills and stationary bikes, not clutching
bottles of water, but mobile internet devices.
The revolution has not been televised, it has gone mobile.
However, it's not too late to join the party. There are over 5 billion
mobile subscribers in the world to date and many of them are accessing the
internet primarily through their smartphones and tablets. By 2015, it is
projected that over 50% of off ALL online traffic will come from mobile
devices. You have time to get on board. We have provided some additional
evidence here, as to why your business should have a mobile website:
1. Local Search
The mobile revolution was spawned from convenience. Google provides
different search results for mobile users than desktops to account for their
exact current location. You can be out on the street and decide within a
split second about where to grab lunch, read reviews, make an online
reservation, and get GPS enabled directions/recommendations via walking or
local transit. If you want the public to find your business on the spur of
the moment and convert to paying customers, then your website needs to be
mobile optimized.
2. Attention Span
Practically everyone has ADD when it comes to browsing the internet. Studies
show that you have 7 seconds to capture someone's attention on your landing
page before they decide to go elsewhere. If these visitors have to scroll
through columns of small text to get to the goods, they will leave. Make
sure your mobile home page doesn't read like the small print of a
pharmaceutical ad. Instead, put your "best foot forward" the second
customers access your mobile website by displaying clear Calls to Action
only.
3. mCommerce
If you are selling products/services online, then there is no question that
your website should be optimized for mobile use. 33% of smartphone users
have purchased or would consider purchasing through their mobile device. The
math speaks for itself.
4. More Cost Effective than Apps
For small and medium-sized businesses, creating an app can be very costly. A
recent Nielson study has shown that more mobile shoppers are accessing
mobile websites to make purchases than through apps they've downloaded to
their smartphones. This means that you can bypass the expense of app
development and focus on creating a mobile website for your business.
5. Appearance
One of the most obvious considerations is appearance. For example, if you
are using Flash on your home page, those with Apple devices will not be able
to view the content. In addition, many images which appear attractive on
your desktop can look cluttered on a smartphone, if they even load at all.
Optimize to ensure your mobile webpage loads quickly and loads well.
6. You Can Still Be First
Depending on your industry, the chances are you still have the opportunity
to be one of the first among your competition with a mobile site. In fact,
it's staggering how many businesses have yet to optimize their websites
considering the popularity of mobile devices. Create your mobile website
today for more profit tomorrow.
Conclusion
The future direction of the internet has already been mapped out. No crystal
ball needed this time. Take the success of your business into your own hands
by having a professional internet marketing company build your mobile
website today.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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