Skip to main content

Ways to Use it Effectively to Market Your Business on Pinterest

Ways to Use it Effectively to Market Your Business on Pinterest

Oh yes - and it's one you might want to take a look at, to see if it makes
sense for your particular business. But a caution here - even it does - don't
feel you have to add it to your social media marketing. If you're already
overwhelmed and just keeping up with your current social media efforts, then
leave Pinterest be, at least for now.

But if it appeals to you and makes good business sense to add it to your
business platform, here are five specific ways you can use it in your
marketing efforts:

1. Less Clicks = More Conversions

The less clicks your visitor has to make to get to the information or
product they want, the higher your conversion rates. With Pinterest, there
are just two clicks from first seeing something of interest to visiting its
site of origin. That translates into more leads and more sales.

For example, let's say you have a book for sale and you pin the image of the
cover from the book's sales page to your board. When one of your followers
sees your pin and clicks on it, it will allow them to share it with others
immediately. And if they click it again, it will take them to the site where
the image was pinned from, in this case, the sales page for your book.

2. Drive Tons More Traffic to Your Site

Because Pinterest has such a large following (10 million unique views at
this writing) it's a great tool for driving more traffic to your site via
the links that are attached to the pins you make to your board.

In fact, there are tracking stats that are showing Pinterest is driving more
traffic back to websites than Facebook or Google+.

3. Easy for People to Share Your Content

Pinterest makes it super-simple for your followers to share your pins and
therefore links back to your site. Because every pin includes a link leading
back to the source of the image, this can translate into a lot more inbound
links to your website. So the more followers you have, the more those
followers share your pins, the more traffic to your site.

4. Gain From User Addiction

Some markets have already fallen in love with Pinterest, with more to come
as more people become aware of, and start utilizing this new social media
platform. If your market is a fan of Pinterest, then you need to get onboard
and get in front of all that traffic. Just start with one board, pay
attention to what your followers are re-pinning (sharing with others) the
most, and pin more of that content.

5. Connect It With Your Other Social Media Sites

Since I'm all about leveraging your time and talent, if you're going to use
Pinterest, then you need to connect it with your other social media
platforms to do so. You can connect Pinterest with your Facebook profile
(hopefully they will add the ability to connect to your fan page soon). You
can also connect your Pinterest account with Twitter so your pins are
automatically tweeted. And you can add a "pin it' button to your website,
much like other share buttons, so your visitors can pin for you.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


I'm protected by SpamBrave
http://www.spambrave.com/

Comments

Post a Comment

Popular posts from this blog

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...
Post a Comment
Read more

How to Write Web Copy

Actionable tips for software developers writing web copy. Scan Web site visitors read websites very differently than they might read a book or a newspaper. Web visitors scan the text, rather than reading each and every word. As a result, the web copy should be designed to be easily scannable. That is not to say the copy should not be well written, but it should be broken into small "chunks" so that the visitor can easily scan it and take away the main idea. White Space Avoid dense copy. Copy should be broken into readable, digestible "chunks" and surrounded by a good amount of white space. Font Type Font size matters. Avoid using micro fonts. Studies have shown that the easiest type faces to read on the Internet are san serif fonts. Popular sans fonts include Helvetica, Avant Garde, and Arial. Popular serif fonts include Times Roman, Courier, and Palatino. Sans-serif fonts have become the de facto standard for "body" text on-screen, because monitors pr...
Post a Comment
Read more

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...
Post a Comment
Read more