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Traffic Through Video Marketing

Traffic Through Video Marketing

Create Quality Engaging Content

Ok, this seems obvious. However, sometimes in our haste to get our videos
listed in search we skimp on quality. Make the content relevant and useful
to those in your niche. The videos do not have to be long. In fact, it is
better to make videos that get right to the point and deliver high quality
information quickly. Video marketing starts with a good video. If people
like your video they are more likely to share and comment which will bring
even more visitors to your video and to your website.

Embed Your Videos on Your Blog and Websites

Of course if you embed your videos on busy blogs and websites you will get
more traffic to your video. However, there is something new going on in
search with videos. Google is now indexing videos embedded on websites and
sending traffic directly to the websites where the video is embedded.

This is important because previously if you had a video hosted on YouTube
and someone found it in a Google search he/she would be re-directed to the
video hosted on YouTube not to the blog or website where the video was
embedded. To reach your website, searchers had to click the link in the
description associated with the YouTube video or type out the URL provided
in the video.

The moral of the story is that you want to start embedding videos in your
blog posts and websites because you want Google to index the video and to
send the traffic directly to your website from the video found in search.

For an example of this do a Google search for "videos sitepronews." Then
click the "videos" link on the left. Most of the videos that you will see
are YouTube videos but, if you click on the links, the traffic is sent to
videos.sitepronews.com not to YouTube.

Put Your Keywords in the Title - Fully Optimize Your Description and Tags

Google will look first for the keywords in the title. The title is the most
important SEO information for search. Make sure you have your keywords right
in your title. You should also try to make your title as catchy as possible.
I know this is not easy to do, but this is the goal.

You might want to make several versions of your videos to upload to
different accounts. Use variations of the keywords in the titles to see what
works best. Sometimes I notice it can work very well to simply pick the
keywords alone in the title. Experiment.

You should also fully optimize your description and tags. If you are
embedding your video on a blog or website make sure you have plenty of
quality content surrounding the video. Likewise for your descriptions on
YouTube and other video hosting sites make sure you have unique, quality
relevant content in the descriptions. Do not overdo it or stuff keywords.
Keep it real, unique relevant and engaging.

You can also change the filename of your video to your keywords. Every
little bit helps!

On YouTube and most video hosting sites there is a place for keywords or
tags. Just add relevant appropriate keywords. Do not try to rank for every
keyword on the planet. Keep focused on one phrase or basic set of keywords.
It might not be a bad idea to use the YouTube keyword tool to do a little
keyword research for your video.

Here is another optimization tip. Use the word "video" as much as possible
in your description, tags, title and html surrounding your video. You want
to make sure Google knows you have a video there. You want to give them
every reasonable indication on how to index your video.

Place a Link to Your Website Prominently at the Beginning of the Description
of Your Video

The whole idea of all this SEO stuff is to get traffic to your website. If
people cannot find your website, they will click away and never visit your
site even if they liked the video! The best place to put your website link
with most video hosting sites is right at the beginning of the description.
This way they see your link immediately. Remember to include the
"<http://www.>" On most websites the link will automatically hyperlink
making visitors just one click away from your website.

Start Your Own Specific Tube Site On Your Domain Specific to Your Niche

Take a look at videos.sitepronews.com. The smart folks at SiteProNews have
set up their own video directory on a sub-domain called "videos." (Remember,
I said to use the word "videos" as much as possible? This includes naming
the directory where you host your self-hosted videos.) The end result is
that their videos are getting indexed like crazy on Google and better yet
when you click on the thumbnails you go directly to their site rather than
to YouTube.

The software they use is called "Clip Share." Why not consider setting up
your own "Tube" site just for your niche. Do not try to compete with
YouTube. Specialize. You should seek to target your niche. Open the video
section of your site up for user generated videos but be picky. Only accept
relevant informative videos in your niche. Imagine 1000s of keyword targeted
videos being indexed in Google for your keywords and all of them sending
direct traffic to your website! Not a bad problem to have at all.

Know What the Goal of Your Video is and Tell People What You Want Them to Do

What action do you want viewers to take when they view your video? Do you
want them to go to your website? Do you want them to embed the video on
their blog? Do you want them to share the video on Facebook? Do you want
them to visit your website or call you? Do not assume they are going to
visit your website or magically do what you want them to do. You have to
tell them very directly what you want them to do. If you want them to go to
your website, then tell them very directly in your video to go to your
website. You can do this by a title clip at the end, by a footer running at
the bottom of the video or by actually telling people in the video to go to
your site. You can even give people incentives to go to your site.

Make Good Thumbnails - First, Last and Middle Frames

The first thing people will see when searching for videos on Google is your
thumbnail. When you are creating your videos you might want to keep this in
mind. If you are hosting your own videos, generally the first or last frames
are picked up as thumbnails. On YouTube, it generally is the frame right in
the middle of the video. It can be tricky to place attractive, relevant
thumbnails in the right spot. However, an attractive thumbnail can be the
difference between somebody clicking on your video or on the other guy's
video.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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