In this article I want to cover some advanced strategies for your video
marketing to ensure all the hard work, blood, sweat and tears you've put
into creating your videos results in worthwhile views and therefore the
return on investment is high in both traffic and awareness terms.
Don't Expect Miracles
Video marketing isn't as easy as just putting a few videos on YouTube and
waiting for the traffic to pour in. In this article, we're going to look at
some more advanced strategies for getting your videos seen and shared.
Be Social
Video sites are also social networking sites. They've got all kinds of tools
for rating, sharing, liking and bookmarking videos. What you're going to do
is get to know everybody in your niche. There's going to be some mutual back
scratching.
Find videos in your niche and participate in all the social functions the
site has to offer. Make friends; leave comments, like, share, etc. Spend a
little bit of time each day getting to know people.
Don't self-promote or try to push your videos on others. Instead, just hang
out and see what there is out there. If you're natural with it, people will
appreciate that and be happy to link to you.
Get Those Back links
Another sure-fire traffic strategy is to point all of your other sites to
your videos. If you're using Facebook, Twitter and any other Web 2.0 sites,
tell everybody there whenever you post a new video. You can post your videos
directly on some sites like Squidoo for example.
Go Viral
Now, the Holy Grail of video marketing is going viral. What this means is
that a video is so cool, funny, weird, out-there, entertaining or
mind-blowing that everybody who sees it tells all of their friends about it.
These are the videos that climb into the millions of views. Every video
marketer prays each night for a viral video!
What Makes a Viral Video?
If you've spent any time on YouTube, you've probably seen a few:
Weird-looking people singing or lip syncing badly; guys rolling over golf
carts; babies or pets doing really bizarre things. These are all things that
are unique in some way and we can't take our eyes off of them.
It takes some real creativity to make a viral video and probably some luck
as well. The first rule of all viral videos is that it has to be real. It
can't be something staged or performed with actors. Second, it has to be
something that people find so amusing or interesting that they're going to
email it to friends.
Completely stumped yet?
Most people are, but that doesn't stop them from trying. If you want to see
what's viral to get ideas, get on YouTube or any other video site and see
what the most watched videos are. I mean the ones with 5 million views. Get
a pen and paper and start jotting down ideas!
Life Beyond YouTube
Finally, YouTube is the most popular video site, but your video marketing
campaign has to go beyond it. Plaster those videos on every site you can.
Here are some other high-ranking video sites you can check out. Just find
them with any search engine.
Google Videos
Daily Motion
Blip TV
Metacafe
eHow
Viddler
Vimeo
Ok guys that just about wraps up my short guide to video marketing. But
please remember this, although video marketing for some of you just starting
out might be very daunting, as you progress and get stuck into your internet
marketing and your online business generally, you'll start to find those
tasks that you never believed you'd get the hang of, starting to be common
everyday tasks that you complete without even batting an eye. So do
persevere.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
I'm protected by SpamBrave
http://www.spambrave.com/
Comments