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Search Engine Optimization

Search Engine Optimization

It seems everyone has a webpage today. Not everyone, however, can appear at
the top of the page when your customer 'Googles' or 'Bings' your keywords.
The competition to reach that coveted first or second listing is
increasingly heated and can leave those who do not have +$60k for a full
time SEO Expert feeling helpless. However, there are some simple tips you
can follow to improve your ranking with just a little elbow grease. Here are
14 tips that I have seen even some of the 'Big Boys' forget.

1. Use Alt tags for EVERY photo and image on ALL pages on your site. Often
website creators and "SEO experts" will only focus on the home page. This
leaves numerous chances to improve your PageRank untouched.

2. When writing Alt tags, use keywords and creative, unique descriptions.

3. Title each page with a unique descriptive title which includes long-tail
keywords at the beginning.

4. Use internal links when appropriate & possible.

5. When linking, attempt to use appropriate keywords instead of, or at least
in addition to, '(Click Here)."

6. Link to your Social platform accounts (when possible, not just at the top
& bottom of articles but also within. For example, in an article about 'bee
keeping', you might want to link to a collection of photos on your Pinterest
account showing urban bee hives).

7. For links that you do not want to pass PageRank value to (thereby passing
higher PageRank value to other links) add the tag: rel="nofollow" (Note:
Using or not using this tag will not impact the PageRank of the page
containing the link in question, only the page(s) you are linking to. An
example when you might use this tag would be for a link to your "Previous
Contests" page.).

8. Utilize search engine friendly permalinks & never include '&', '?' or
other special characters in your URL's (hyphens can be utilized as long as
you do not over use them, but avoid underscores '_' to make it easier to
correctly read your URL).

9. Utilize sub-directories instead of sub-domains which are viewed as a
unique domain by search engines.

10. Allow users to subscribe to category specific RSS feeds.

11. Avoid using session id's within your URL's.

12. Use stick tags & tag clouds.

13. Define your audience & write to them but from a perspective you are
passionate about - it will show in your writing & thereby increase your
comments & engagement (both important to SEO).

14. Write frequently and on a regular basis. Search engines will increase
your page ranking if you frequently update your content - however it should
be on a regular basis. Spiders attempt to learn your posting schedule and
will check pages accordingly. If you have long & irregular breaks between
content creation, spiders will not necessarily know when to check your site
& thereby delay reflecting your new content.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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