search engine optimization tutorial here are some tips for getting the most
beneficial effects from your optimization efforts.
1. Text is the favorite format of search engine spiders. You can rely on
spiders to crawl and read a website that
has sufficient text content. If your website is heavy on graphics or
dynamic content, find some way to work some basic body text into your site
because spiders don't really see Flash, JavaScript or image text.
2. When creating content, stick to one topic for each page. Several topics
on a single page confuses readers and
leads to poorer relevancy.
3. Use your strongest keywords early on in your copy, preferably in the
first sentence. Craft your sentence in
such a way as to help spiders establish a relationship between keywords.
Insert keywords and key phrases in subsequent sentences, but avoid overusing
them as this might lead search engines to consider it as spam. How do you
determine if you've overused a word or phrase? Read your copy out loud. If
it sounds natural, then it's probably all right. If, however, there is a
noticeable and awkward recurrence of the keywords, then you need to modify
your copy.
4. Provide clear trails for spiders so that they can move from point A to
point B and so on until they've covered the extent of your website that you
want them to cover. A simple way to achieve this is by supplying a
text-based sitemap with a link to every page on your site that you want the
spiders to crawl. This is especially beneficial if your site is relatively
new and has few inbound links or if your site is comprised largely of images
or other format that is not easily discoverable by spiders.
Sitemaps are of benefit as well to websites that have a large volume of
content pages that are not linked to each other. Although they serve more as
a directional tool for spiders than for your human visitors, do consider
your website's visitors when creating your sitemap.
5. In some cases, you may not want spiders to access certain pages on your
site. This may be due to privacy reasons or, because the pages are
irrelevant to the site as a whole or something else. Learn to use
"robots.txt" files to instruct spiders to stay away from such content.
6. Make your URL search-engine-friendly. Use two to three relevant keywords
in your URL. Use lower case letters instead of uppercase, and hyphens
instead of underscores. In general, simple, easy to remember URLs without
too much punctuation are the way to go.
7. After the URL, spiders look at the page title. Titles are a very
important on-page factor when it comes to ranking because a good title
conveys to spiders what your webpage is about, therefore making it easier to
index. When composing titles, use two or three strong keywords that tell the
topic of the page and that you want to rank for. Keep in mind that the first
words of the title are given the most importance, so you want to get those
keywords in at the beginning. Your title is also what is shown to searchers
in search engine results pages. Google shows up to 70 characters of a page
title in their results page. Be sure to make each page title unique, even if
topics may be similar. This avoids confusion.
In summary, if you plan on spending a considerable amount of time and effort
towards ranking your own website, then it's always worthwhile investing in a
SEO training course. This will see you really maximize your efforts.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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