On-page search ranking factors are those that are entirely within the
website publisher's control. In other words, it's the content you place on
your webpages.
Content: You must keep your content fresh with regular updates on all pages.
When other sites link to yours, your website shows up higher in search
results. You can measure how many inbound links you currently have at
www.opensiteexplorer.org .
"Evergreen content" was a trendy term in the SEO world for a while, which
meant certain content can be relevant and timely year after year, so you can
utilize it over and over. For example, every winter you likely post
information about your winter tire specials and vehicle winterization
services, so why not just flip the same information up there and be done
with it?
This is a lazy approach to marketing. Put some thought and effort into all
of the information that goes onto your website and you will see the results,
such as longer page ...
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