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Study reveals busiest day for holiday searches

Study reveals busiest day for holiday searches

A study conducted by search marketing agency Greenlight, has revealed the
busiest day for holiday searches, reports travelmole.com.

The study found that the most travel-related queries on Google were on
Mondays and gradually decreased towards the weekend.

Greenlight tracked, recorded and analysed the behaviour of consumers online
in May for its latest sector report. For the week beginning May 14, which
was selected at random, the busiest day for holiday searches was Monday.
Wednesday was the next busiest, after which searches declined until Sunday.

"Saturdays see the fewest holiday queries and Sundays have only slightly
more, yet the amount travel companies spend on paid ads on Google at
weekends suggests they are over estimating how many customers are searching
for holidays on Saturday and Sundays," noted the report.

http://www.tourismupdate.co.za/NewsDetails.aspx?newsId=64399


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