Skip to main content

Social Media Marketing in 15 Minutes a Day

Social Media Marketing in 15 Minutes a Day

By now you're well aware of the importance of social media marketing to
connect with customers and drive new business. Yet trying to keep up with
Twitter, YouTube, Facebook, Pinterest and more (while also running a
business) can be overwhelming. Here's how to stay on top of social media
marketing in just fifteen minutes per day.

1. Show Face (5 mins)

Spend the first minute scanning your company Facebook wall to answer any new
posts, comments or questions from fans and customers. Then, post an update,
add a new product photo, or link to a story about something relevant to your
industry. Aim for one new Facebook post per day. If you're short of ideas,
look at current events. Need to drum up business during a particularly hot
week, for example? Come up with a fun Facebook coupon code (such as
HEATWAVE) for any customer who gets two friends to "like" your page that
week.

2. Tweet Away (4 mins)

Do a quick search on trending news in your topic of business. Find a few
stories that might be of interest to your customers or industry partners.
Tweet one, and schedule a few others to be automatically sent from your
Twitter account later in the day. Applications like the Vocus Marketing
Suite can do this for you.

3. Pin It (2 mins)

Find or upload five great images that relate to your brand and "pin" them to
your Pinterest boards. Don't overthink it. Did you recently witness a great
example of customer service, like homemade cookies at the check-in desk of
your hotel? Pin that photo under "Inspiration" or "Customer Service."

4. Blog Roll (3 min)

Review the latest headlines of posts on the influential blogs in your
industry. Setting up an RSS feed makes easy to see them all in one place.
Read a few, and post comments on one or two (with your Twitter handle or
website attached, if possible). This helps to make readers aware of your
brand and builds your online network.

5. Give Some Gratitude (1 min)

Did a customer rave about you on Twitter? Tweet back and say thank you. The
same goes for positive reviews on Yelp! and other social media forums.
Expressing gratitude humanizes your business and makes people want to be a
part of your social circle. Take the time to thank customers personally and
your business will grow.

And. relax! Managing social media on top of your other marketing duties and
making it all fit into your long-term strategy can appear daunting. Breaking
up the job into small tasks makes it easier. Just like the sales and
marketing efforts it supports, social media is all about relationships. The
more you put into it, the more you'll get back. Connections and brand
awareness tend to have a snowball effect. Plus, it can be lots of fun.

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws

Twitter: WebcraftGuru
Facebook: Webcraft Guru


I'm protected by SpamBrave
http://www.spambrave.com/

Comments

Post a Comment

Popular posts from this blog

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...
Post a Comment
Read more

How to Write Web Copy

Actionable tips for software developers writing web copy. Scan Web site visitors read websites very differently than they might read a book or a newspaper. Web visitors scan the text, rather than reading each and every word. As a result, the web copy should be designed to be easily scannable. That is not to say the copy should not be well written, but it should be broken into small "chunks" so that the visitor can easily scan it and take away the main idea. White Space Avoid dense copy. Copy should be broken into readable, digestible "chunks" and surrounded by a good amount of white space. Font Type Font size matters. Avoid using micro fonts. Studies have shown that the easiest type faces to read on the Internet are san serif fonts. Popular sans fonts include Helvetica, Avant Garde, and Arial. Popular serif fonts include Times Roman, Courier, and Palatino. Sans-serif fonts have become the de facto standard for "body" text on-screen, because monitors pr...
Post a Comment
Read more

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...
Post a Comment
Read more