Skip to main content

Make Sure Social Media does not ruins your reputation

10 Ways to Make Sure a Social Media Crisis Ruins Your Brand's Reputation

A social media crisis has the power and potential to go viral in mere
minutes. It also has the power and potential to bring you closer to your
customers and market - or to pull you away, damaging your brand's reputation
beyond repair.

In case the latter is what you desire, follow these 10 tips to be sure that
a social media crisis successfully ruins your brand's reputation to the
fullest of its capabilities!

1. Ignore the social media crisis - it'll go away on its own.
2. All those people leaving you negative comments, well they're wrong and
they need to be told.
3. Nobody wants to see all those angry comments, may as well delete them and
be done with it!
4. Shut your employees out, this crisis is none of their concern.
5. Talk at your customers and fans, not with them - it's not like their
opinion matters.
6. Do the easy thing, reply with "no comment". They'll get the message!
7. Who needs a sincere apology? Pffff!
8. Only tell the public what you think they need to hear. The full truth isn't
their business, anyway.
9. Close your computer and turn off all mobile notifications. Who cares what
people are saying about you?
10. Say whatever you need to say in order to get you out of the crisis. It
doesn't matter if you really mean it or not.

On the other hand, if you'd rather protect and preserve the business and
reputation you've worked so hard to achieve, then doing the complete
opposite of each one of the above tips will help you guide your company
through a social media crisis, while continuing to build (or rebuild) both
the relationship you share with your market, and your brand's reputation.

What other "smart moves" have you seen companies do in the midst of a
crisis?

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/

Twitter: WebcraftGuru
Facebook: Webcraft Guru


I'm protected by SpamBrave
http://www.spambrave.com/

Comments

Popular posts from this blog

What Are QR codes?

What Are QR codes? They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone's t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet. The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can sca...

What Is Internet Website Content?

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...

The REAL Value of Keywords

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...