Now some of you may still be scratching your heads wondering what else you
can do to create a diversified backlink profile that Google will be happy
with. So here are some more strategies you can still use:
Reviews: Requesting local journalists, bloggers, reviewers or consumers with
an engaged social network following in your industry to review your product
by sending them free samples.
Blogrolls/Sidebars: Reaching out to a handful of related bloggers to include
your website in their blogrolls/sidebars. I have enough faith that you'll be
able to determine if a blogger is worth gaining a link from.
Commenting: Only leave valuable comments and comment on NoFollow and
DoFollow blogs. Do not use this excessively. You can go one step further by
becoming a top commenter on a major industry website. For example,
"SocialMediaExaminer," a well known social media site, would be appropriate.
Google values this kind of link a lot more than a whole bunch of links from
low quality websites.
Resource Links: Find related industry websites with resource links that list
resources similar to yours, contact the webmaster, and ask for a link. Try
searching for "[keyword] resources." Always provide a reason why your
website would be a good fit for their list.
Link Exchanges With Quality, Related Sites: We've reached out to appropriate
suppliers, resellers and even customers to request our website link be
placed on their websites. You can go one step further & request they create
a dedicated page on their site for your brand (with unique content of
course) and offer to do the same. For customers with blogs you could ask
them to write a short article on their experience with your brand.
Directories, Review Sites and Business Listings: Directories have been
copping a lot of flak these days but please put away your pitchforks. I'm
talking about quality directories that consumers actually use to help find
your brand. Your goal with directory links should be to get your brand or
company listed and not to get your keywords in anchor text. We have listed
in relevant trade organizations, social media directories, government
directories (e.g. local Chamber of Commerce), local offline and online
directories and general business directories.
Local places: If you haven't already, claim your search engine local place
pages on Google Places, Bing Business Portal (BETA) and Yahoo! Local. This
not only gives you some good quality backlinks, it also offers your listing
a chance to appear for local searches.
So, if you are undertaking a link building strategy, make sure to avoid the
types of links mentioned above so you can stay on the good side of search
engine updates now and in the future. Building a more natural link profile
is simply about spreading your links correctly across all of the various
places that would link to your site naturally.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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