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Essential Steps for Article Marketing

Here's a simple and condensed strategy which you can adopt if you are a blog
publisher or website owner looking for more traffic:

1 - Write an interesting and informative article on your niche. Don't use
blatant self-serving sales language, make it something entertaining and try
to leave a question unanswered towards the end of your article.

2 - Create a bio box and word it to suggest that the unanswered question may
be resolved if the reader would care to follow the link in the bio box.

3 - Link people to a page on your blog or website which provides a smooth
continuation of the article and eventually answers the question posed in the
original article.

4 - Integrate some 'sticky' components on the 'landing' page. Use a discreet
opt-in box, have a step to a sales page or combine both together. If your
'landing' page is too commercial, too aggressive, you won't satisfy the
needs of point five.

5 - Search for blog / website owners whose content complements your in some
way. If you and they are commercial enterprises occupying the same niche,
they'll be less likely to want to work with you, but there will be some who
will. Now write to these blog owners and provide them with on-topic content
for their blogs/sites. Offer to send them an informative article which is
sure to please their readers and followers and include an example of your
writing. Suggest that you'd be willing to become a regular contributor if
your work proves popular with their readers. Of course, your work will
contain at least a bio box with links, and you'd require that they respect
you as the original author and retain your name and bio box intact.

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