10 Of My All-Time Favorite Marketing Books

1. Advertising Secrets of the Written Word by Joe Sugarman

2. Influence: The Psychology of Persuasion by Robert Cialdini

3. Cash Copy by Dr. Jeffrey Lant

4. Cashvertising by Drew Eric Whitman

5. Tested Advertising Methods by John Caples

6. Ogilvy on Advertising by David Ogilvy

7. Scientific Advertising by Claude Hopkins

8. The Ultimate Sales Letter by Dan Kennedy

9. How to Write a Good Advertisement by Victor Schwab

10. Breakthrough Advertising by Eugene Schwartz

There are, of course, many, many more outstanding marketing books that I
could name, but the one's listed above are classics and should be part of
every serious marketer's library.

Comments

Evaluate the Legal Stuff/Re-Assurance/Legitimization of Your Website

Evaluate the Legal Stuff/Re-Assurance/Legitimization of Your Website * Did you include a Contact Us page with real address, phone number (toll-free for businesses) and contact form or email available, basically a clear and easy to use feedback/contact mechanism? * DMCA Notice up? Terms of Use page available where you specify what you do and why and what visitors have to agree on if they want to use your site? This is to protect yourself from complaints or worse regarding things that you cannot control properly, such as links to third-party websites or ads from automated systems such as Google AdSense, etc. * Privacy Policy up (especially if you collect data, email, names, and web analytics tracking cookies)? --- This email has been checked for viruses by Avast antivirus software. https://www.avast.com/antivirus

Evaluate the Content of Your Website

Evaluate the Content of Your Website * Is the website copy succinct but informative? * Does the copywriting style suit the website's purpose and 'speak' to its target audience? * Are bodies of text broken into easy to read chunks? * Can text be resized through the browser or do CSS settings restrict size alteration? * Is the contrast between text and its background color sufficient to make reading easy on the eyes? * Is text broken into small, readable chunks and highlighted using headings, sub-headings, and emphasize features where appropriate to assist in skimming? * Within articles, are there links to more detailed explanations of subjects, or definitions of jargon terms? * Do you have an "about page" that identifies the author of the content, credits to source for content that was not written by the site owner himself? * Do you have testimonials and publish them on the site? * Do you update the content regularly and don't live b...

Facebook Must - Use the Power of Contests

Facebook Must - Use the Power of Contests Contests are BIG and everybody loves them! I suggest checking out WildFireApp. There are some rules and regulations on contests via Facebook so make sure you check out the rules before you get started. You can find the rules here. There's nothing more fulfilling than seeing that the number of likes on your Facebook business page has grown. So what are you waitíng for? Go and build a strategy to boost your likes and watch your business flourish! Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) co...

Webcraft Webmaster Services

Search This Blog