Evaluate the Legal Stuff/Re-Assurance/Legitimization of Your Website
* Did you include a Contact Us page with real address, phone number
(toll-free for businesses) and contact form or email available, basically a
clear and easy to use feedback/contact mechanism?
* DMCA Notice up? Terms of Use page available where you specify what you do
and why and what visitors have to agree on if they want to use your site?
This is to protect yourself from complaints or worse regarding things that
you cannot control properly, such as links to third-party websites or ads
from automated systems such as Google AdSense, etc.
* Privacy Policy up (especially if you collect data, email, names, and web
analytics tracking cookies)?
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Evaluate the Marketing Considerations of Your Website
* Is the website properly optimized for search engines (essential text
emphasized, title tags relevant, title text presented in H1, outbound links
reliable and contextually related, etc.)
* Does the index page entice a visitor deeper into the site or shopping
cart?
* Does the website contain elements designed to encourage future or viral
visitation (i.e. a contest, newsletter, tell-a-friend feature, and forum
with a subscription option, downloadable toolbar, RSS feed or similar)?
* Are robots.txt configured correctly?
* Site Map available?
* Is every page accessible at least via a single plain HTML Link (no
JavaScript or Flash Link)?
* Does every page have at least some text in the content? (How much text
remains on the page if you remove all Images, Videos, Flash, Java Applets
and JavaScript Code? Anything? Does the remainder still state the page's
purpose?)
* Is every individual page only accessible