Webcraft Webmaster Services

If your headline does not promise something of interest, then your article won't get read and you'll struggle to sell. This is because most visitors arrive at a page, read a headline and then make a decision to stay or go. Also, if a page is linked to from elsewhere on your own site or others then your headline is likely to be used for the link. When reading headlines, potential readers are looking for what a page might do for them. They are looking for benefits and if your headline does not deliver, they are gone. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa Cell: +27-0720390184 (mobile) E-mail: gerald@webcraft.ws --- This email is free from viruses and malware because avast! Antivirus protection is active. http://www.avast.com