areas that make up the world of social media marketing and how they fit
together and deliver against the goals that companies set for them in today's
ever more competitive marketplace.
We will look at to how the social media opportunities marketing tools
integrate with other marketing techniques and will take particular emphasis
on Search Engine Marketing (with the main focus on Search Engine
Optimization and Pay Per Click) and Social Media Marketing including
blogging and the business use of social networking.
We have the ability to customize the Social Media Workshop for organizations
looking to have their staff up to date on certain aspects of the social
media landscape. You can find an overview of the modules here or simply
contact us on 0720390184 for further information.
Overview
1. Social Media: coming ready or not
An overview of the major step change that social media has brought in terms
of communicating with and influencing customers and other businesses. We
look at the way it should integrate with your other marketing activities and
introduce the tools that we will be examining in more depth later in the
session.
Content:
Overview of Social Media Marketing opportunities
Fundamentals of Social Media
Where it fits into the marketing mix
Introduction to key Social Media Tools
2. The Business Blog and its uses
Examination of the implementation, use and development of business blogs as
a key on-line marketing and PR tool including their integration with
websites and their position at the center of B2B social media marketing
activity.
Content:
Key Questions when setting up a blog
The Green Cross code of Blogging
Writing blog posts which benefit you and your readers
Blog Marketing including SEO aspects of blogs
Optimizing blogs for your business
3. Social and Business Networking
We look at how companies are using sites like Facebook and LinkedIn to
develop communities of loyal fans and increase both prospects and sales. We
also evaluate ways in which you can use these and other networks to best
effect and some advice on ways to ensure that you do so successfully.
Content:
Identifying the best networks for your business
Setting up and using the large networks successfully
Developing reputation on-line
Linking your social networking activities together
4. Twitter - getting the micro-blogging bug
Twitter is the current darling of the social media world. While better
suited to some businesses than others, the opportunities are there in
abundance for us to take advantage of in terms of networking, relationship
building and soft selling. We examine the "why" and outline the "how" to
getting the best out of Twitter!
Content:
What is Twitter and what can it bring you
Setting up on Twitter to get real results
Examples from the Business world
Your daily regime for a successful Twitter experience
5. Facebook - give people the power to share and make the world more open
and connected
As of July 2011, Facebook has more than 800 million active users. - If you
not in you are out. Millions of people use Facebook everyday to keep up with
friends, upload an unlimited number of photos, share links and videos, and
learn more about the people they meet.
Content:
Creating a Facebook profile
Understanding how to optimize content for search engines
Facebook and spreading the word
Developing our content to best effect
6. Measuring and Integration
Measuring the results of a campaign and acting on them is critical to
developing further in the future. In the final section, we look at how best
to look at integrating all the different strands of social media marketing
and ways in which to measure their results.
Content:
Integrating social media to optimise activity and content
Using the tools available effectively
Measuring activity, visitors and ROI
Summarising the workshop
Location
Stellenbosch. Delegates a who wish to attend from out of town and would
like assistance with arranging accommodation, please let us know. We have a
number of accommodation establishments close by who we personally recommend.
Shuttle services to and from the airport and to and from training each day
can also be arranged with the various accommodation establishments. Costs
for accommodation and shuttle services would be in addition to course fees.
Exact venue in Stellenbosch will be advised once course bookings close.
Timing
This is a 1 day workshop, from 8:45 am until roughly 5 pm.
Next Course
15 February 2012
20 March 2012
17 April 2012
22 May 2012
19 June 2012
24 July 2012
Group size
Maximum 10 people. Bookings are done on a first-come, first-served basis.
Inclusions
Free assessment of your current blog
Programme worksheets and reference notes
Morning tea, lunch and afternoon tea.
Delegates will also leave with a basic DIY Social Media toolkit that
provides various valuable resources.
Cost
R3100 per person. Full amount is payable in order to secure a booking.
Group Bookings
Group discounts can be arranged on request where 3 or more delegates will
be attending.
Organizations or associations can request a separate course for a full group
of 16 delegates, at a time to be agreed and / or a venue provided by them.
Please use the form below to stipulate your requirements and we will get
back to you with a quote within 24 hours.
Terms of Payment
We regret that terms of payment are not flexible.
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