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1. It is more affordable than other forms of advertising - just a normal text message fee. 2. You can reach out to people anywhere. You are not limited to your physical area, but to wherever the mobile phone is you are trying to reach. 3. The response rate is higher than with a flyer or classified advertising. 4. The mobile device is a personal item belonging to only one person. You can, therefore, target your marketing more precisely to that person or a group of people like him. 5. The mobile device has joined the wallet and keys as something you always take with you. This means that you can reach your customer anywhere, at any time and that they will read your message almost instantly and act on it. 6. It is easy to pay from a mobile device as payment processors are built into them. 7. You can track the payments back to the mobile number which means you can create a profile of your customer and his buying preferences. 8. You can accurately measure...

Now that 80% of the world's population own a mobile phone and four out of five consumers shop using their smartphone, jumping on the mobile marketing bandwagon sooner rather than later is a strategy webmasters cannot ignore. Mobile marketing is not just trundling along - it's going at breakneck speeds and is only going to get faster! Mobile Marketing is the Future With the way mobile technology is advancing, consumers will become more reliant on their handheld devices to do their shopping. Indeed, mobile marketing is the fastest growing industry EVER! According to Monetate Ecommerce quarterly, the growth of consumers using their mobiles to shop is steadily growing each quarter and has almost doubled from Q1 in 2012 to Q1 in 2013. Analysts estimate that mobile marketing will outstrip fixed internet access next year. The simple fact of the matter is that the world is going SoLoMo - consumers are shopping socially, searching locally and using mobile de...