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Now that you know how important anchor text is to your rankings, I'm sure you will want to pay more attention to it in your SEO efforts but you don't want to go hog wild and create tons of anchor text backlinks all with the same keyword phrase or you might find that your efforts don't yield the results you want. Here are some things to consider: 1. Vary Your Anchor Text - We all know that Google prefers it when people link to you naturally and when that is the case, they don't all use the same anchor text. So, when you are linking to your site from your articles or web2.0 properties you want to make sure you don't always use the same phrase as well. Using your target phrase in about 50% - 60% of the links is probably a good idea. 2. Links From Relevant Pages - For the best results, you want your anchor text backlinks to come from pages that are related to your topic. This is what would happen naturally if people were linking to you and

Bloggers and website owners use anchor text naturally to point to other pages on their website as well as pages on other sites that they find relevant to what they are blogging about. You've probably even done this yourself when writing a post where you referenced another post on your site, an affiliate product or even a post on another site. Usually a blogger will use a phrase that indicates what the page is about in the anchor text, as opposed to a url, so that the sentence reads correctly. The anchor text in these links helps both the visitor and the search engine spiders figure out what the 'linked to' page is about. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa Cell: +27-0720390184 (mobile) E-mail: gerald@webcraft.ws

Search engines use anchor text to help them figure out what the hyperlinked page is about. So, as you can see, getting anchor text backlinks with relevant phrases in the anchor text is pretty important if you want the search engines to rank you for a particular keyword phrase. In fact, anchor text is such an important factor in ranking a page that pages can rank for a keyword phrase even when that phrase does not appear in the url on the page! There are several cases where this has happened, but perhaps the most famous is where the Adobe Reader download page ranked number 1 for the search term 'click here' for many years even though those words were nowhere on the page. So many people had linked to that page using the anchor text 'click here' that it got to the number 1 spot without any on page SEO for the term. Search engines place a large importance on external anchor text (links coming in from other sites) and some importance on internal

What Is Anchor Text? Anchor text is the hyperlinked text you see on a webpage. It is the visible words that you can click to take you to another page. Anchor text html code looks like this: <xmp><a href=" http://www.yoursite.com ">Your Anchor Text</a></xmp> On most websites, you typically see this as blue text that is underlined and when you click on it with your mouse, you are taken to the corresponding url. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa Cell: +27-0720390184 (mobile) E-mail: gerald@webcraft.ws