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Showing posts from December, 2011

Website SEO Workshop - Doing It The Right Way

Why Attend Most websites fail. In some industries that relates to millions upon millions of failed websites, which relates to billions of wasted Rands. This is a fact, but is it a mystery? Not at all. The reality is that not every single website on the internet can be a 100% complete success. By its very nature the internet does not allow for that. The key therefore is to be that much better than 99% of your opposition. How? By giving your website the CORRECT attention that it deserves. Would you delegate the marketing of your brick and mortar business to your IT company? Would you give your receptionist carte blanche to run your business? Would you stock your shop and then never open the doors? The answer to all of these questions has to be a resounding NO ..... yet this is exactly what businesses do with their websites ... and then complain that it brings them no new business. Our website brings in 70% of our total new business! - Your website can do the same for you. This cours

Website Development Workshop - Learn to build websites that work

Website Development Workshop - Learn to build websites that work Why Attend Most websites do not do well on the internet. That is a fact. Simply do a search for any common service or product on the internet and see how many results come up. - Only those sites that are coming up on the first 2 pages - 3 max - are actually working. The rest are just bad investments. It's all good and well getting stressed about search engine optimisation and META tags and everything else that you read and hear about, but all of this will be a waste of your time and money if your site is poorly coded. The first reason why most websites fail is poor design. - Not the aesthetics, but the actual coding. The bottom line is that if your website has not been properly developed in the first place, you are going to spend a lot of money on marketing it because it is incapable of marketing itself. Take control of your own website and stop being dependent on software that creates websites that search engines

Don't Overlook the Importance of "You"

Your SEO articles, blog posts, and optimized sales pages are not formal research papers. The best way to get results out of them is to make each reader feel like you're speaking directly to them. Luckily, you can do that by focusing on one little word - "you". Writing in the third person (using "he", "she", or "they") is impersonal; writing in the second person (using "you") brings your SEO content to a personal level. Take a look at this sentence: "People have a hard time driving traffic to their websites because they haven't defined a target audience." It's not a bad sentence. It contains an important fact that is easy to understand, and it's certainly better than some of the gibberish you see floating around out there. Your readers will look at this sentence and probably agree with it. Unfortunately, though, there's no personal investment on their behalf. Instead, they'll probably think, "Sure,

Control Your Reputation

In some cases the bad guys merely try to take your reputation. This has gotten easier with the development of Google, Twitter and a variety of other forms of online communication. Considering that most open-forum sites don't check the facts before posting, it isn't challenging for someone to seed the Internet with fake unhappy customers complaining about your company on RipOffReport.com or a comparable outlet. I once had a client asking for help because someone with a chip on their shoulder literally took the time to make complaint videos and put them on YouTube. The trouble here is that, in an effort to get as much truthful, social info about stuff online in people's hands, most search engines give a nice high rank to anything that sounds like an evaluation, comparison, or personal experience about a product or business. That means that a couple unhappy clients or dishonest competitors can clutter up Google's page 1 about your business and be hard to delete. What does