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Showing posts from March 2, 2012

Fundamentals of Marketing

Take time to educate yourself. Does it really matter if you build that website now, or a few months from now when you're more prepared? Of course it doesn't. Starting a business is like building a house. You start with a strong foundation, and then you build on it. Well, in business, being knowledgeable about basic marketing fundamentals is your strong foundation. You just have to build on it. That means taking the time to learn how to do things the right way. Be patient, and prepare yourself for success. By "failing to prepare, you are preparing to fail." Study and apply basic marketing fundamentals. Slow down, and read a few marketing books. To get started, I highly recommend Web Marketing All-in-One Desk Reference For Dummies. It's actually eight books in one, and is written by multiple authors. It's perfect for newbies, and touches all the bases including... * Establishing a Web Presence * Search Engine Optimization * Web Analytics * E-Mail Marketing * Blo