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Showing posts from May, 2012

Optimize Twitter - Follow Those Worth Following

Optimize Twitter - Follow Those Worth Following Some people are all into the quantity. But I recommend looking for quality. Just because you are being followed by someone you do not have to return the follow. Only follow people that are relevant and beneficial to you or your audience. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from disclosure. It is intended solely for the use of the individual or entity to whom it is addressed and others authorised to

Optimize Twitter - Tweet Relevant Information

Optimize Twitter - Tweet Relevant Information Don't tweet every moment of your life, such as "I am eating a hamburger" or "I should have ate a salad." These tweets are not interesting or relevant. However, if you were eating a hamburger with Johnny Depp sitting at the next table, then by all means, tweet. "I just ate the best hamburger sitting next to Johnny Depp. Now I am ready to write my romance novel." Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legall

Optimize - Tweet Regularly

Optimize - Tweet Regularly This is the biggest obstacle for authors. But it is key to promotion. It doesn't matter if you only have two followers and one is your mom, you still need to tweet daily, to be effective. If you don't have something to write, then RT something funny or useful. Another way is to connect your blog to your twitter account, then every "post" you write is automatically "tweeted" on Twitter. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be leg

Facebook Must - Interact With Your Customers

Facebook Must - Interact With Your Customers This is probably the biggest way to generate likes. It may sound obvious, but when people "like" your business, they genuinely like your business, and like you as well. If they know that the people behind the business are receptive to their wants and needs, customers will like you. Regularly responding to comments on your wall not only will help you gain more likes, but will help you have a better understanding of what your customers' needs are. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attach

Facebook Must - Adding a Facebook Fan Box to Your Website

Facebook Must - Adding a Facebook Fan Box to Your Website This is an extremely effective tool. The fan box should be prominently displayed on your site. If someone visits your website and notices that you are on Facebook, the chances of them clicking on your fan box and checking you out are very good. Many people stay logged into Facebook by default so it is a simple point and click that will land them on your fan page. If you don't have a fan box, get one up as soon as possible. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains inform

Facebook Must - ASK Questions

Facebook Must - ASK Questions Interact with your Facebook fans by asking questions, conducting polls, allowing them to tag photos and have some fun. Ask their opinions about the latest gadgets or what they expect from your blog. This is a great way to "LISTEN" to your followers; you will find out what they think, what they are looking for, and what they need. Then you can respond accordingly. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from disclo

Facebook Must - Use the Power of Contests

Facebook Must - Use the Power of Contests Contests are BIG and everybody loves them! I suggest checking out WildFireApp. There are some rules and regulations on contests via Facebook so make sure you check out the rules before you get started. You can find the rules here. There's nothing more fulfilling than seeing that the number of likes on your Facebook business page has grown. So what are you waitíng for? Go and build a strategy to boost your likes and watch your business flourish! Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contai

Links that can tank your site's ranking

Join a blogging network. Now, let me be very clear if you have to pay to be included in a network, forget it. Paid link networking sites are in violation of Google's Terms of Service and cannot only tank your site's ranking but also cause your site to be deindexed entirely from search engines. Scary, right? That is how it should be, however, and is definitely not worth the risk. There are reputable blogging networks, such as BlogHer, that provide a forum for you to enhance your sites visibility and engage in conversations with other bloggers. Find one that is a good fít for you and become an active participant in the community. Make unique contributions to other sites. Propagating the web with unique content is an excellent way to boost your visibility. There are a variety of Web 2.0 properties that can expand your reach and promote your website. The key to this is to make unique and high quality contributions. Regards Gerald Crawford Webcraft.ws

Do not make the mistake of treating the internet as an isolation booth.

Some people make the mistake of treating the internet as an isolation booth, when it is anything but. It is a ginormous room that people are constantly walking in and out of, sharing stories and information. Sure, sometimes you may just quietly hang out and observe, but there are also times you enter the fray to give your opinion, a compliment, or a new perspective. The more you do this, the more complex and vibrant your community will become. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be leg

Q. Will deleting duplicate content from my website get me ranked again?

A. If the duplicate content on your site was what caused you to somehow lose rankings, then yes. Just remember that it's doubtful that your site was penalized for having duplicate content. What may have happened, however, is that you split the link popularity of your content between multiple URLs, which can definitely affect rankings. In which case, using rel=canonical as mentioned previously can help. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from dis

Q. How often does Google update its search results? Or another variation: How long does Google take to index pages?

A. In the early days of Google, it could take up to a month for pages to get indexed. And the search results would shift once a month or so during what was called the "Google Dance." Today, due to much more processing power and many different data centers, most existing sites see new pages getting indexed almost immediately. This in turn causes the search results to also change constantly. Even brand-new sites will often be indexed within a few days if they ping Google and/or have a few tweets that announce it. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail

Q. How do I find the number of pages of my site that Google has indexed?

A. The quickest and easiest way is via a "site:command" at Google. Go to the Google search box and type: site: example.com and hit the search button. You'll then see at the top of the page: "About xx,xxx results." That's the approximate number of URLs from your site that they have indexed. You'll be able to scroll through the first 1,000 results, but that's about it. Please note that site:command isn't 100% accurate and you may find vastly different results from one day to the next. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mai

Landing Pages

We just talked about how your landing pages ought to be pertinent to the link. You ought to also be linking to various pages on your website, commonly referred to as deep links, and not only your homepage. This method ought to be easy if your website is structured properly with a product page for each product and an article for each idea you may be linking to. This informs the search engines that your domain is material rich on numerous pages, and that is vital to you earning the relevance trophy. Is doing these things simple? Nope, but that's exactly the point. You are doing it the right way, and that practice will reward link builders. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: web

Anchor Text Strategy

This is one thing you can most easily control using Article Marketing tactics, where you submit content for syndication and publication on high ranking sites. The actual words in your hyperlink, called anchor text, have to be pertinent to both the page on the site that is featuring your work and also to the destination website that the link goes to. That means that, if you are linking "clíck here," you're skipping half the benefit of this linking technique. So how does this work? Going back to our example of the gourmet cooking site, you publish an article on that blog about your favorite ways to use cooking sherry, then throughout the body of the article you link your red wine reduction recipe to, you guessed it, a webpage that consists of exactly that. Give that guy a prize! Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobil

Submit Your Work

There are two primary kinds of authority sites in the internet world: big, highly trafficked, content specific sites (consider Inc.com, Wall Street Journal), and educational and governmental sites. Search engines are still giving lots of credít to university .edu sites and .gov pages, especially the federal government (who knew). The major ways to obtain backlinks from these sites are to provide valuable, one-of-a-kind content in the form of articles or to post comments to content already on these websites. If you're lucky enough to hand in great content and get yourself published on a high-authority content site, that is worth its weight in gold to your link building efforts. Don't throw away your time with auto-posting, scraping applications that are going to write nonsense responses for you. They'll post, but in most instances will be deleted in the monitoring of the site. You can browse the web and find listings of good PR .edu and .gov websi

Multiple, Applicable Links

Multiple, Applicable Links All of us want a million backlinks to our blogs, and trust me, with a little bit of cash, you can get them. There are lots of linkbuilding deals at Fiverr.com and sites such as The Hoist that will sell you literally hundreds of links. Trouble is, Google is looking for quality which means pages linking to yours must be complementary, in the same market space, and in some way associated to your content. Your landing page should somehow be an offshoot of the ideas presented on the linking site. If that site has to do with gourmet foods and your page is addressed to unwed parents, that sort of link will likely not help you a great deal and in fact can harm your Google rank. So just how can you get them? * Get in touch with site owners wanting to swap links for starters, usually done in a resources page. This is still a strong technique and has been around for years. * Leave blog remarks on posts with the same material as yours, s