10 Of My All-Time Favorite Marketing Books 1. Advertising Secrets of the Written Word by Joe Sugarman 2. Influence: The Psychology of Persuasion by Robert Cialdini 3. Cash Copy by Dr. Jeffrey Lant 4. Cashvertising by Drew Eric Whitman 5. Tested Advertising Methods by John Caples 6. Ogilvy on Advertising by David Ogilvy 7. Scientific Advertising by Claude Hopkins 8. The Ultimate Sales Letter by Dan Kennedy 9. How to Write a Good Advertisement by Victor Schwab 10. Breakthrough Advertising by Eugene Schwartz There are, of course, many, many more outstanding marketing books that I could name, but the one's listed above are classics and should be part of every serious marketer's library.
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