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Twitter Secrets Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter. I would definitely recommend setting it up on your website asap. Speaking of Twitter, I want to share some of the behind-the-scenes strategies and techniques that I personally use with Twitter to build a huge network of loyal, engaging and responsive followers that allows me to consistently build my list and get new clients. I'm going to make some assumptions that you are already aware of what Twitter is and how to do some of the basics like find friends, get followers, as well as send updates, replies, retweets, etc. These are some of the more advanced "systems" I use for leveraging the most of what Twitter has to of

Ways to Use it Effectively to Market Your Business on Pinterest Oh yes - and it's one you might want to take a look at, to see if it makes sense for your particular business. But a caution here - even it does - don't feel you have to add it to your social media marketing. If you're already overwhelmed and just keeping up with your current social media efforts, then leave Pinterest be, at least for now. But if it appeals to you and makes good business sense to add it to your business platform, here are five specific ways you can use it in your marketing efforts: 1. Less Clicks = More Conversions The less clicks your visitor has to make to get to the information or product they want, the higher your conversion rates. With Pinterest, there are just two clicks from first seeing something of interest to visiting its site of origin. That translates into more leads and more sales. For example, let's say you have a book for sale and you pin the

Understanding Social Networks You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you: FACEBOOK What it is: It is the most popular social network with over 800 million users. People usually build profiles to keep in touch with family and friends. Lately it has been used by businesses as a marketing tool. On Facebook people can send and receive messages, chat online, post pictures and share links and videos. They can also "like" a page. There are six types of pages: local businesses, companies, products, artists, entertainment and community. Facebook offers many options to interact such as the Wall, photo albums, comments space and the "like" button, where people click if they like the comment or post. If u