Imagine the website www.YourCompanyName.sucks in the wrong hands. With new
generic top-level domain (gTLD) .sucks being rolled out soon, companies are
advised to ensure their trade marks are adequately protected.
Donvay Wegierski, trade mark specialist at Werksmans Attorneys, said .sucks,
which is aimed at creating online space for consumers to share opinions
about businesses and brands, creates risks for businesses beyond giving
unhappy customers a space to share negative opinions.
Another danger comes from cyber-squatters, a term that describes
opportunists who register domain names in bad faith. Cyber-squatters can
include competitors, extortionists and opportunists who use misappropriated
domains to point to other websites containing illegal or inappropriate
content.
The Internet Corporation for Assigned Names and Numbers, which oversees the
internet domain naming system, creates new gTLDs to increase competition and
choice in the domain name space. A
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