Webcraft Webmaster Services

Write for Human Beings on Your Site The content on your static pages like home, about us, services and products needs to be compelling and written for a human being. Don't over SEO these pages by stuffing them with keywords, making them longer than they should be or linking every other word or phrase to another page on your site. Google won't like it and your visitors won't understand it. Google is smart enough to understand what the page is about if you write it well without having to drill it into their heads. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This

Build Quality Links for the Right Reason Like it or not you still need other sites linking to yours. It's one of those things that still stands at the core of the Google algorithm. That doesn't mean that you have to hire a link farm to create a bunch of spammy links. I know that's the easy way out, but experts don't take the easy way out just because it's easy. Start visiting blogs in and around your industry and start commenting on their posts. But here is the key - sound intelligent, create value and add to the conversations in all of your comments! This accomplishes a few things. It creates a link to your website on a like minded blog with a lot of valuable content. It also introduces you to a new audience that wouldn't normally have found you had you not said something that triggered them to want to check you out further. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Te

Social Media Get out that flute and start practicing your pied piper routine. You need to be leading the charge towards a better tomorrow and social media is a great tool to get you in front of the proverbial room and preach your gospel. That doesn't mean to oversell, harass, annoy or "friend collect." It means to build a substantial community. Then be an outstanding member of that community. Be the one giving away tons of good information. Be the one that helps others get what they want. Be the one that is always accessible. Be consistent in your message. Eventually, they will hold you up as their expert. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co

Give It Away Stop acting as though you are solely responsible for splitting the atom and that you can't share your secrets with anyone. You should be giving away as much content as you can through blog posts, e-books, webinars, videos, podcasts, seminars and workshops. Get your message out there so people will know who you are but more importantly so Google will know who you are. If you have hundreds or even thousands of pages of QUALITY content with your name all over it, isn't it safe to assume that you are going to be seen as a valuable resource by human and robot alike? Don't just take my word for it, in his post entitled "Where Should You Put Your Content," Chris Brogan puts it best in saying "I tend to put my content out here as a faith walk, I give away 90% and charge for 10% - it's the Open & Free Business Model I preach & teach." Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7

Write Extraordinary Content You are not going to be able to get away with that same old regurgitated drivel if you want to be an expert. You are going to have to come up with extraordinary content on a regular basis. It's tough. Not everything you write is going to be a Pulitzer Prize wínner. We're all guilty of writers block or phoning it in every now and then, including me - I mean, have you seen this post? The important thing is that you can regularly get some wood on the ball and write a really valuable blog post, e-book, white paper, or case study that you can post on your website at least once or twice a week. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.

Google+ is a social network developed by Google to compete with the likes of Facebook and Twitter. While it is still early, there are signs that Google+ is showing an ability to compete with the other major social networks. If they are able to succeed in the realm of social media it will have a tremendous impact on the future of search. Google delivers you results based on many factors including your location as well as your search and browsing history. With the advent of Google+ it will become possible for them to deliver you results as personalized as the advertisements that Facebook delivers to their users. Facebook is able to show you such personalized advertisements because you willingly give them more information than you would ever give your boyfriend, girlfriend, husband, wife, you name it. This gives them a huge advantage and makes them an extremely valuable outlet for businesses looking to advertise their products or services. Google has seen the a

Google in particular has put an emphasis on local results. Their goal is to deliver you the most relevant results based on your geographical location. Because you can tell Google exactly where you are at the time you are conducting your search, as well as the fact that they can do a pretty good job of pin-pointing your location on their own based on your IP address, searching for something like "pizza" has become as easy as, well, pie. pizza pie that is. When you search for "pizza" the results you see on the first page are almost exclusively local restaurants. You no longer have to include your city or town in the search query to receive local results. Google is able to do this not only because they have the most intricate and sophisticated search algorithm, but because their "Places" portal allows companies to tell them exactly where they are located, what services they provide, their hours of operation, the areas in which they

The creation of social media has arguably changed our lives more than even search engines have. Looking into the future we can envision a time where social media has a direct impact on the search results you see every day. We can envision this time in the future not just because we are omniscient, but also because Google has told us so. The idea that social media is eventually going to be the most important factor in which results are shown to you during a search is truly intriguing. For years Google has delivered results based on Page Rank. Page Rank, simply defined, is a ranking given to a particular webpage based on the number of quality links leading to it. In other words, the most important factor in how well a webpage was ranked was based on the number and quality of back links that a particular page had. Very soon that will all change. It is the goal of Google and the other search engines to deliver the most relevant search results possible. Becaus